If you are a beginner in the blogging sphere, SEO is a term you will often hear being thrown around ever so often. It can seem quite daunting if you are unfamiliar with it. In a nutshell, SEO, also known as search engine optimization, is a skill and an art of writing a blog post that readers can understand and search engines can pick. When your blog post is SEO friendly it means that search engines will put it up first when audiences search certain keywords, and that readers will like the content and share it with other people. This will create more awareness for your brand and a twofold manner that magnifies along the chain. For search engines to be able to drive in more organic traffic into your site, keyword research will play a big part into creating an SEO Friendly Blog Posts. Below are a few basic and simple techniques to help you create engaging and SEO friendly content for your site.
Have a Topic and a Goal in Mind
Before you get to typing on your keyboard, it’s important to stop and think about the kind of message you want to relay to your audience. It helps to ask yourself a few questions while you have your thinking cap on and then answer these questions before figuring the words to jot down in regards to this. Ask yourself about the topic of conversion or the message you want to gently pass across, or the kind of question your reader may want to ask and how to answer it, and what you would like your readers to do or the take home message after reading your post. Asking yourself these and many other questions will help you come up with a straightforward topic that will address your audiences concerns.
Have a Structure in Place
Now that you have a topic in mind, create a step by step structure that you want your post to take. This should ideally include an introduction which generally covers the topic on conversation, then the body which dives deep into the message you want to relay. It often helps to do some wide research into the subject matter in order to come up with an engaging and informative body of your post. Finally the confusion should highlight the key points that the reader should take home. You can jot down all of these sections on a piece of paper and write a brief summary on what you want to put in each of the section.
Make Use of Headings and Paragraphs
Headings can make or break your post. They help readers and search engines to understand the main topic of your post and can even boost your ranking should you pick a heading that is interesting and answers questions that your readers have. Including subheadings to your article gives your readers a quick overview of what your article is about and breaks it down into simple concepts that are easy to grips rather than boring long post with no breaks that might be limited in keeping readers attention. It helps to incorporate some keywords into your main topic and subtopics, but don’t add them into every topic. Having subheadings means you have different paragraphs or even miniature paragraphs within your subtopic which makes the post easy to digest. The subtopic should guide you into the main idea or message for that particular paragraph. It’s even better if you can get that message across in a few sentences.
Use Signal Words
Signal words keep your audience hooked until the end. For instance if you are talking about a new window product that you would like your readers to buy, use three signal words spaced out in different paragraphs like firstly, secondly and in conclusion. Not only do signal words add structure to your post, but they help the reader to assimilate the message.
Pick the Right Length for Your Posts
As a rule of thumb, the bare minimum amount of words that your article should have is 300. According to studies, Google prefers articles that are around 2,000 words worth. Be careful not to make you article too long though, this could scare your readers away. 700-2000 words is a good length for an article. Keywords are also crucial for your post but use them sparingly, ideally they should make up 1-2 percent of your total words.
Link It to Other Content You Have Written
Another easy way for SEO Friendly Blog Posts is to link that article to other articles you have written around the same subject. This shows you reader that you fully comprehend the topic and they could just be interested in these related articles. Google will slowly boost your ranking based on your link structure.
Write On a Regular Basis
Make it a habit to add fresh and engaging content to your site. Google doesn’t like a dormant website and doesn’t make such sites appear in search results, which could affect their ranking.
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