There are 20-24 million e-commerce stores on the internet and eCommerce generates sales of around $4.5 trillion per year. This has likely given you an idea of how businesses like Amazon, Flipkart and others become market giants in a short time. Yes, the fast-increasing demand for internet purchasing is the explanation. But did you know that having high-quality products and, above all, excellent customer service are the most important factors in dominating the e-commerce market? To rank well organically in the search engines, one needs to be more focused and follow Solid SEO strategies. In this post, we share some of the ultimate SEO strategies that ensure success for eCommerce development.
8 Solid ECommerce SEO Strategies
One of the most important facts of search algorithms is that a fast website improves the user experience and rankings. Because even if you have good items, excellent service, and other usual characteristics, a slow-loading website might cost you a lot of customers. Aside from the user’s perspective, the search engine also states that site speed is one of the variables in their ranking algorithms, implying that the faster your site loads, the higher the search engine would rank it.
High-resolution photos are a major contributor to e-commerce site loading times. Although e-commerce platforms rely heavily on product photographs, it is not advisable to compromise on image quality and standards in any case. As a result, you may optimize the photographs and lower the file size without sacrificing quality.
1. Create Engaging Product Descriptions
One of the basic eCommerce strategies is to write distinctive product descriptions to develop your brand, engage your audience, and educate your customers. It will distinguish your eCommerce site from the competition in a significant way for both search engines and customers. Assume you’re selling items that are available on dozens of other ecommerce sites.
Because many of these businesses will copy and paste a product description straight from the manufacturer, resulting in thin and duplicate text across dozens of sites or more, strong product page copy is even more vital in this instance.
Whether your products are available elsewhere or you’re the single vendor, writing creative and fascinating product descriptions customized with your objective keywords will increase your organic results. It will accomplish this while also raising your conversion rate if done correctly.
2. Target Long-Tail Keyword Variations
In terms of SEO, content reigns supreme in 2021. For eCommerce development, your blog should include long-tail keyword variations of your product and category target keywords. How-to manuals, product reviews, and other information should be included in the content. For example, if you sell running shoes, you should write articles about running, jogging, and how to buy running shoes and create a website to help people figure out what size shoes they need.
3. Enhancing Search Results and CTR with Structured Data
Structured data is the secret to why some search results look more informative than others. It aids Google’s understanding of your content and can improve your site’s visibility in search results. Higher click-through rates, improved search visibility, faster indexing, and voice search dominance are just a few of the advantages of structured data. The better you understand each other, the more you can speak with search engines in the same language.
Structured data is a method of writing code or marking up elements of your website. You can tell search engines what the main information on your website is by using structured data, which allows the search engine to identify and rank it in search results.
4. Mobile Optimization
Mobile optimization is crucial for eCommerce development. Because mobile devices account for more than half of all global web traffic, your website must be mobile-friendly. Google has also prioritized mobile page load speed as a significant metric when assessing a website’s search result ranking. If your mobile website is slow or unresponsive, you will suffer a substantial drop in overall rating across all devices. Developing a comprehensive eCommerce strategy can also assist you in retargeting prior website visitors, increasing conversion traffic, and increasing brand loyalty.
5. Focused On-Page SEO
When we talk about On-Page SEO in the context of an eCommerce site, we’re talking about the process of optimizing product and category pages to rank higher for specific keywords and increase relevant traffic and conversion rates. Using optimized meta titles, descriptions, keyword-rich URLs are some of the most important on-page Solid SEO Strategies for an eCommerce site. However, while the tactics for on-Page SEO for an eCommerce site are identical to those for any other website, there are some additional ways to consider.
6. Internal Linking Relevant Products, Categories and Resources
The internal linking is still extremely important. Focus on including meaningful internal links for humans throughout on-page content and articles and your site rank. Internal linking across your site is a natural way to assist Google in better comprehending your website and content, as long as you’re not loading your site with keywords or making unrelated links.
7. Image and video optimization
Photos and videos help you gain more traffic. But optimizing these is necessary to avoid slow loading site speeds. Optimizing images and videos on your ecommerce store can reduce costs and deliver an exceptional user experience to new and existing users. It will make the website pages light and faster to load. For optimizing images and videos, you can name them descriptively, use Alt text attributes, reduce the file size, etc.
8. Manage out of stock products
Don’t simply remove a product from your website. There are a few options to consider, but none of them include just erasing the previous page. There are several choices that vary depending on the situation.
1. A statement on the product page that the product is no longer available can be added.
2. Include links to related products in the on-page descriptions of previous product pages.
3. Remove the old page and set up a 301 redirect to the most relevant new page, whether it’s a new related product, a blog post about the old pro, or something else entirely.
Generally speaking, as the industry has declared SEO services the driving force behind search engine rankings, there’s no denying how critical it is if you want to get your ecommerce website noticed. You’ll see a rise in quality traffic, which will lead to more conversions and return visitors if you use above mentioned SEO strategies appropriately. Solid SEO strategies are the best approach to drive people to your eCommerce website, regardless of what you’re selling.