Great service earns good marketing coverage through an organic method called word-of-mouth. This is basically when impressed clients recommend a product, service, or business to others thanks to their own positive experience. This method has become an anchor for many massage therapy business, as it is with any company in the industry of wellness and pampering. However, this is not always enough to attract paying customers. In a saturated market like massage therapy, you need to pull out all the stops to reach your target market. How do you generate leads when you cannot rely entirely on word of mouth? What’s more, how can you go into the massive world wide web while still keeping your focus where it matters?
This is where hiring an operating Top SEO Company in Canada can help you.
What is SEO?
SEO stands for search engine optimization, a process of improving a website’s online visibility with an ultimate goal of converting website visits to sales and revenues. Forbes cited a study by MOZ that says 71% of search traffic clicks happen on the first page of Google search results. This has increased to 92% in more recent years. Websites that rank on the second page and up record an underwhelming 6% of website clicks.
This makes it absolutely vital for your business to reach the first page of the search engine page results.
For local businesses, the best way to reach page one is to localize your SEO strategies. Local SEO allows you to lock down your target by narrowing your focus and reach to those searching for services within that given area.
How does this work? When working with an SEO agency, you are likely to tackle the following points:
1. Choosing the Appropriate Keywords
Every important page on your website should target certain keywords. Keywords are words and phrases typed into search engines. For instance, people may want to see a professional nearby for pain management. They can simply look up “Physio Mississauga” or “Pain Clinic Kitchener” on search engines and a list of available clinics in the area would appear.
For search engines to include your website on their index of search results, their bots inspect websites and find keywords on the pages to understand what sort of query will match the result.
In its earlier days, SEO teams would use just one keyword per website, but as search engines grew more sophisticated and began to use semantic indexing (also known as “crawling”), longer and more specific phrases are more lucrative.
Knowing this, you can adjust your content to include broader keywords that can bring in more traffic to your site.
2. Use Google My Business
The search engine giant Google has come up with several apps and tools to help businesses attract more organic traffic. One of these is Google My Business. This service is especially crucial for a massage therapy business that services local clients.
Local SEO helps you show up in Google’s local pack results based on the location of your market. A local pack is the three businesses typically listed on the first page of Google search results. Earning a place in the local pack gives you leverage in attracting more clients as they can easily find your location and contact information.
3. Local Business Citations
Local business citations are crucial in local search results. Think about online directories like Angie’s List, Yellow Pages, and Yelp and how they reliably disseminate important business information.
To effectively make your business available to anyone who may want to avail of your professional massage services, putting up consistent information across all these citation directories is crucial. See to it that all of the information is accurate and up to date across all platforms. Should your business move to another location, update the citation listings as soon as you can.
You will have to be wary of listing syndicators that ask for recurring fees. Instead of paying these services for a period of time, use the funds for other marketing efforts that have already been proven to work.
4. Cultivate Your Website’s Blog
Putting up a blog on your website is a must. Do not be constrained by the thought that you are not good at writing. You also need to break free from the notion that a business website blog should be all about the products and services you are offering.
What you need, on the other hand, is consistency with your posting schedule – a weekly or monthly blog post can garner numerous SEO benefits for your site.
There are three main ways blogs can make your website rankings flourish.
1. You enrich the Content of your Site – Fresh content like news, announcements and educational posts tapping on your expertise are just a few ways to make your website relevant to readers. Blog posts allow you to add internal links, making it easier for search engines to crawl the site.
2. You establish Credibility – Earning the trust of prospective clients by demonstrating your knowledge and expertise in the industry can go a long way. A viable blogging practice, for instance, is in answering frequently asked questions of potential clients. You can weigh in and strike a balance between educational content while promoting your services and products.
3. Blogs let you Link to other Websites – Other bloggers and editors would find it beneficial to link with you in their own posts. Becoming an authority in your niche will leave a positive impression on search engines, which results in higher rankings based on the principle of prominence.
Your chosen SEO team will employ a variety of these tactics to improve your website status.
The goal, however, is not just to rank at page one and get as much traffic as you can. This is a long-term effort to establish your business reputation in the local massage therapy market. As in any investment, take the opportunity of SEO and not the shortcut, and in time your investments will pay for themselves many times over.