Keyword Optimization is a major chapter of Search Engine Optimization. In SEO Keyword Optimization helps to improve ROI. Using Keyword Optimization you can bring leads to your Business. Assume that in your blog you have a nice niche about “Weekly Diet Plan for Diabetes patients”. To grab visitors you shared the link in your Facebook wall. By sharing link in Facebook your page may fetch multiple visitors but there is no warranty that those visitors will stay on your page to read all about “Weekly Diet Plan for Diabetes patients”. Where ever it was noticed if a diabetes patient comes through Search engine by searching “Diet Plan for Diabetes” he/she will share time in your page to read. Also this kind of visitors increases more chance of Sale. Hope now you can understood what the value of Keyword Optimization is. Keyword Optimization helps brings targeted visitors in web.
How to do Keyword Optimization?
Keyword Optimization can be done using both the ways On-page and Off-page Optimization. In On-page for Keyword Optimization you have to Optimize Page Title, Headings, Sub-Headings, URL Structure, Meta Description and Keywords. If your page contains images then additionally you have to optimize images as per the keyword. I mean you can add description (which includes keyword) to the image using alt and title tags.
Let’s assume in your blog you have a page for “Weekly Diet Plan for Diabetes patients”. Here primary keywords can be “Diet Plan for Diabetes”, “Weekly Diet Plan for Diabetes”, “Diet Plan for Diabetes patients” or “Diabetes patients Diet Plan”. Off-course for any niche you can have multiple keywords. But it is always wise to choose 1 keyword as the base keyword. Depending upon the base keyword you have to plan page title, heading or sub-headings.
For an Example in the above page “Weekly Diet Plan for Diabetes patients” you can choose the base keyword as “Diet Plan for Diabetes”. Refer to this you can keep page title “Weekly Diet Plan for Diabetes patients”. Keep notice in the page title I am with the keyword. Title tag with keyword is the primary stage of keyword optimization.
Similar to page title in sub-headings try to repeat the keyword. This practice helps to increase Keyword Density. Even while deciding URL for the page involve the keywords in URL. If your keyword comes with slug words like “of”, “for”, “is” or “how” then feel free to remove this from the URL structure. As an example you can keep the above page URL like “weekly-diet-plan-diabetes-patients.html”. It’s a best practice to maintain short URLs. In case you are using multiple keywords in your URL and it exceeds the maximum length, it is advisable to remove low priority keywords from the URL. In the above example in place of “weekly-diet-plan-diabetes-patients.html” you can go for “diet-plan-diabetes-patients.html”.
In On-page I want to discuss more 2 things before jump to Off-page keyword optimization. Those are Meta tags Description and Keywords. As you know currently Google is not considering Meta Keywords as a ranking factor but it’s healthy for your page to define Meta keywords. About Meta Description I can say this is area where visitors put their first attention. So always write effective Meta Description for your page. While writing Meta Description involve base keyword in Description.
In SEO, On-page and Off-page Optimizations are 2 sides of a single coin. In above we discuss about Keyword Optimization using On-page SEO tricks. In this paragraph let us discuss how to do keyword Optimization using Off-page SEO tricks. As you know Off-page SEO is nothing but the Link Popularity. I mean the number of other domains pointing to your link. During link building rather link your page with an anchor tag with only text “Diabetes”, try to keep anchor text as the keyword “Diet Plan for Diabetes”.
Procedure to decide Focus Keyword
There are several On-line tools are available in the market for keyword optimization. Among all those tools I can suggest Google AdWords as the best tool. Before you decide a keyword for your content check the rate of competition for that keyword with other possible keywords in AdWords. If competition level is low for your base keyword then you can consider that keyword for optimization or else choose the substitute keyword with low competition and high Average monthly visitors.
One more thing I need to share before going to end this discussion. While choosing Focus keyword first target your audiences. I mean for the above example the best focus keyword is “Weekly Diet Plan for Diabetes”. Here your target audiences are those who seeks to know Weekly Diet Plan chart for Diabetes. In major cases it was noticed we run a blog to earn dollars. Target audiences reduces percentage of bounce rate and improves return on investments.