Guide to Email Tracking

When you send an email the tracking software adds a small invisible image or link. When the recipient opens the email the software detects that and sends you a notification. This way you can see if your email was received and read. Some tools can also track if the links in your email were clicked. This means you can understand what interests the person you emailed. Using email tracking can help you plan better. For example if you see that someone opened your email but didn’t reply you might want to follow up with them. On the other hand if they clicked on a link it means they were interested in what you shared. This information can guide how you communicate in the future.