The role of the SEO manager is one that falls somewhere in the middle of content marketing and the more technical aspects of website management. Managers of search engine optimization (SEO) are typically marketers who are able to optimise the technical aspects of a website for Google and other search engines. It would be ideal if the SEO manager had experience with viral marketing, mobile marketing, social media marketing, and any other type of digital marketing.
To put it another way, search engine optimization (SEO) management is a concoction of various skills, all of which need to be integrated in order to generate relevant organic traffic, and consequently, sales.
If you want to advance in your SEO career and/or land the highly regarded position of SEO manager, we have a few suggestions for you on how to do so without breaking a sweat in the process.
Let’s not waste any more time and get straight to the meat of the matter.
The landscape of SEO is one that is constantly shifting, and in order to thrive in this environment, an SEO manager must be able to adapt. No matter how much experience you have playing the game, you can benefit from the hints that are provided in the following section.
Continue reading to find out how you can improve your results as an SEO manager and read more.
A Comprehensive Knowledge of the most effective SEO Techniques
As an SEO manager, it is imperative that one has a solid understanding of the most recent SEO best practises that have emerged. It is essential to have a solid understanding of what functions and what is permitted by Google, such as in the official Google SEO Starter Guide.
Remember that strategies that were successful in the past can get you into trouble in the present, so it’s best to stay one step ahead of the competition at all times. Gain as much knowledge as you can about the most effective SEO strategies used in today’s world and the real-world applications that demonstrate how the theory can be put into practise.
Caution is advised because basing an SEO campaign on unethical SEO practises will almost certainly get you into trouble. It is not worth your time or the money you have worked so hard to earn. White hat SEO strategies should be used rather than black hat SEO methods, no matter how tempting the former may be.
In addition, an SEO manager who is worth their salt needs to have a strong command of both on-page and off-page SEO strategies in order to be successful. In addition, you need to be well-versed in the technical aspects of SEO in order to be able to provide an all-encompassing perspective and successfully direct SEO campaigns.
Data Analytics
They say that data is the new oil, and I tend to agree with that statement one hundred percent. There are documented case studies of businesses that have used insights to increase their revenue by a factor of three in a timely manner. And we haven’t even gotten into how you can use big data to feed your SEO machinery and do exploits yet; stay tuned for that!
Data mining is a simple process in today’s world where there are so many tools for analyzing data. But maybe magic isn’t your thing; perhaps you’re more interested in finding out how to get the most value out of the insight reports you receive. The ability to analyze data is necessary at this point.
Among the many tools that are favored by SEO managers, some of the most popular ones are Google Analytics, Moz, and SEMRush. If you have some spare time, you might want to take a look at this list of the 25 best website analytics tools for 2019. However, regardless of the digital marketing tool you choose to use, learning how to derive solutions from complicated data is an extremely valuable skill.
Analyzing data is a great skill to master. Utilizing insights makes it simple to plot out a future course of action that is in accordance with set objectives. Acquire the skills necessary to use data analytics tools in order to draw conclusions that will propel your SEO campaigns forward.
Digital Marketing Skills
There is a good reason why so many businesses put a significant amount of money into SEO marketing campaigns. To put it another way, it is impossible for a website to thrive without traffic, and the more traffic you can generate, the better your chances will be. There is a significant gap in the market for SEO managers who also have expertise in other areas of digital marketing.
Or, to put it in the words of Maryville University:
The world of marketing has been disrupted by the rise of digital advertising, which has resulted in a vast expansion of job opportunities for qualified individuals. Companies are looking for marketers with a variety of skills who can combine traditional methods with cutting-edge tools. According to the statistics provided by the United States Bureau of Labor Statistics, having this skill set may make you eligible for one of the 19,700 new management positions that will be available in the fields of advertising, promotions, and marketing between the years 2014 and 2024.
Do you have experience with marketing on paid social media platforms? Are you able to circumvent viral marketing? To what extent are you familiar with the concept of visual marketing? Make it your goal to become an SEO manager who can also draw on their expertise in other areas of digital marketing to increase site visitors.
To put it another way, is it possible to improve your results by combining search engine optimization and new digital marketing channels? If so, give yourself a round of applause; you’re performing very well. In that case, you should brush up on your skills in digital marketing and welcome yourself to the modern age.
Content Marketing
Content is, and always will be, the cornerstone of any successful search engine optimization (SEO) campaign. If you don’t have any content, it’s like your Humvee has run out of gas and you’re stuck in the middle of the desert. Content is essential to the success of any website.
As a result of this, it goes without saying that in order to stand out from the crowd, a great SEO manager needs to have content marketing skills. The goal of content marketing is to produce long-term value from content in such a way that it improves search engine optimization results and conversion rates.
In addition, content marketing makes it possible for you to develop a keyword profile and make targeted offers that are pertinent to your audience. In addition to this, it gives you the opportunity to establish your credibility and stir up some excitement.
To be successful in content marketing, you do not need to have exceptional writing skills. As long as you conduct thorough research on your intended audience, making your point will require very little effort on your part. If you absolutely need to, you should not hesitate to hire an SEO content marketer.
Planning Strategically Employers are actively looking for SEO managers who can align SEO campaigns to business goals, as planning strategically is the name of the game. It is one thing to optimise websites so that they perform well in search engines; it is quite another to generate traffic that does not correspond to the objectives of a business.
A strategic vision is required for an SEO manager in order to develop SEO campaigns that generate traffic, which in turn propels the company forward. For instance, directing people who are looking for “free movie torrent downloads” to a product page that specializes in dog clothing is a waste of time.
As the manager of SEO, it is your responsibility to research the industry, the other companies in the industry, and the trends. You are able to develop a clear vision of how to achieve the best results with your SEO campaigns as a direct result of the information that you gain, which helps you.
Compulsion as well as adaptability
Search engine optimization is a long term endeavor. The SEO managers who thrive have thick skin and the inherent ability to adapt to changes quickly. You must easily let your clients know when algorithm changes mean their SEO ranking dropped, and old tactics no longer work.
Other than that, you must have the drive to soldier on in the midst of SEO challenges. More importantly, you must yearn to keep learning given that SEO is a fast-paced field. Whether it’s a new SEO technique, ranking factor, platform and so on, you have to keep learning.
Don’t shy away from the idea of running personal side projects that help you to internalize specialized SEO skills. If you had no idea, employers pine for SEO managers who can demonstrate their expertise.
If you can create a tool to solve a particular SEO problem, employers love that. Who knows? As a freelancer, perhaps you can offer the tool to other SEO professionals at a fee, which can only mean good things for your SEO career.
Becoming a great SEO manager everybody loves, you have to put the client’s goals first at all times. Study the business to put a finger on their target audience and relevant keywords that drive results.
Therefore, an SEO manager needs to develop a slew of varying technical and soft skills to thrive in one of the most competitive SEO careers. Oh, and please never forget that content is still the king.
