Have you just started your own business and are new to the world of internet marketing? It can be a little daunting as there are many aspects of it, and it’s constantly evolving so there are lots of things to consider. Here, we have created a beginner’s guide to internet marketing to hopefully get you started.
Take Care When Creating your Branding and Logo
Your logo and branding will say a lot about your company. It gives people a perception of your identity and is part of the action that you will take to build your brand strategy. You need to have a think about the colour of your branding, as each colour represents different emotions for people. How do you want them to feel when they think of your brand? You also need to think about the typography. Do you want something bold, or feminine perhaps? Take all of this into consideration when thinking about your brand.
Invest in your Website – It’s your Shop
Your website is the first thing that people will see when they look for you on search engines, which is why it’s important. There are some free website builders out there such as Wix or Google Website Builder, but it might be a good idea to get a professional agency to create something a little special. There are several things you need to take into account such as mobile optimization, speed and easy to use navigation. If you are going to work with a web designer – make sure you have a thorough look at the previous projects they have completed and check their testimonials. You can often find these on Facebook, Google My Business or on their site.
Search Engine Optimization is Crucial for Google
A website that looks fantastic is great, but you need people to find it. That’s where search engine optimization comes in. You should have a good think about the keywords you are looking to rank for. You can use tools such as Google Suggest, keyword planner and others to give you an idea of the search terms people are using, and any content gaps that may need filled. It’s always a good idea to update your website regularly too. Whenever you can post a blog or news on your website, it’s a signal for Google that you are active and a thought leader in your field. Make sure you also discuss with your website designer the technical SEO side of things to ensure that your website can be organically found.
Make Sure you Create a Sales Funnel
It’s fantastic when a lead comes through your website, but it shouldn’t end there – that should just be the beginning of the experience. An email marketing strategy is a great way to keep your customers engaged and let them know what you are up to. It doesn’t need to take a huge amount of time – you can automate it, and there are also some fantastic email newsletter templates that you can use. That way, all you need to do is simply switch out the content which will make your life a little easier.
Make yourself Visible on Social Media
Social media is of course a big part of internet marketing. First of all, you need to make sure you select the right channels for you. If you have a creative business for instance that targets individuals, then Instagram would be a good choice. If you are more in a B2B company, then you may want to focus more on LinkedIn. It’s also critical that you update the channels regularly to make sure you are reaching as many people as possible – and don’t be afraid to put yourself out there. It’s important that the user gets to know the people behind the brand which is why some videos introducing them to the team, perhaps giving them the opportunity to ask questions at a Q&A or giving them a behind the scenes look at what a day in the life might look like.
Get Some Online PR
PR is a great way is a great way of making yourself visible. You will tend to find that there are lots of publications that are specific to sector. For example, if you are in the Fast-Moving Consumable Goods sector, the Grocer might work for you, or if you are in the digital marketing space, The Drum might work. Not only will the PR’s give you some great brand awareness – they will also (depending on the deal you have negotiated) – potentially give you a link to your website which is great for SEO.
If you are new to the digital marketing world but looking to grow your business – then hopefully these tips will allow you to start creating an online presence.