2025 is not far away. In fact, it is just round the corner. So, if you are the one who is all excited to know about the future of digital marketing in India 2025, then you are at the right place. That’s because, we will be discussing over here, career opportunities in Digital Marketing in the upcoming years.
The Scenario
Since a rising number of enterprises of all types and sizes are deploying Digital Marketing along with its sub disciplines namely Social Media, SEO and Email Marketing for promotion of their products and services. According to a Business Standard report, it is anticipated that by 2020, most of the companies will have an online existence. This is bound to generate thousands of job opportunities for the Digital Marketing professionals. This trend is all likely to grow in the coming years.
India is amongst the latest and largest developing digital markets in the world, and the scope for Digital Marketers in the country will only continue to expand. Towards the end of 2020, the digital industry in India is about to create 20 lakh jobs!
With such figures and stats, it would be wiser on the part of the Digital Marketing aspirants to choose a top course amongst the available Digital Marketing Classes in Pune or in their city, and undergo professional training.
Futuristic Career Opportunities in Digital Marketing
The advertising and marketing world at present and in times to come will be profoundly influenced by Digital Marketing owing to the advantages it has to offer. E.g. adaptability, cost-effectiveness, effectiveness and convenience. Startups are progressively choosing to go the digital way, so as to showcase and market their brands, services and products.
Find below, the diverse roles related to Digital Marketing, that can serve to be good career options:
- SEO Executive
- Social Media Marketing Expert
- Search Engine Marketer
- Digital Marketing Manager
- Copywriters
- Email Marketers
- Web Analytics Executive
- Inbound Marketing Manager
SEO Executive: In this profession you have to optimize web pages for search engines. Title tag optimization, Meta tag optimization, Content development, Keyword selection link jobs comes under a SEO executive.
Social Media Marketing Expert: There are various social medias available. Some of the popular social media platforms are Facebook, Twitter or linkedin. In this Career you need to create new social media profiles for your business as well as you need to keep engaging followers by sharing unique posts.
Search Engine Marketer: Search engine marketing in the trick to bring paid traffic from global search engines. In this domain you need to know some tools like google tagmanager or adwords.
Digital Marketing Manager: In digital marketing you have to perform several activities. To rank your link you need to create do-follow links for your business. Starting from Content marketing to Social media marketing all comes under Digital markeing.
Copywriters: In this job you have to development contents as per the business need. Sometime also you need update existing articles. At the same after content you need to check copyscape score and prevention methods for copyrights.
Email Marketers: Using this type of Career you need to find our business emails from web. You are responsible to send various mail to the client as per your business need. Skills like HTML and CSS is mandatory for Email Marketer job.
Web Analytics Executive: To maintain good site health many blog owners are hiring web analytics executives. As a web analytics executive you need to work for tracking user actities to your business link. Google Analytics tool is required for this job.
These are just a Few, to give you an Idea
Digital Marketing is gaining importance with each passing day, due to factors in favour, e.g. cost-effectiveness, higher conversion rates, higher revenue generation, better interaction with your target audience, and particularly brand awareness creation for a particular product/service and present it in a manner that it makes its mark in the range of similar products. Quite a few job roles, such as the ones mentioned above, end up as a good career option. These job profiles incorporate tasks like development of marketing strategies, user experience optimization, social media channel engagement and management, content creation and management, traffic movement analysis, tool usage etc.
So, by now it is clear that a career in Digital Marketing is filled with opportunities of all kinds. In the event you adore coding, you can opt for web designing. On the other hand, those who love writing, can go for either technical/content writing, and live their passion. Other popular options include those mentioned above.
One can likewise work as a freelancer on various projects, or start a business by becoming an entrepreneur. Also, a career in Digital Marketing in India is definitely possible, if you happen to be proficient in any of the regional languages. That’s because, marketing in the rural areas and that too with the help of local languages, is thriving.
Few Stats Associated with Digital Marketing in 2025 and Beyond
Here are a few stats associated with Digital Marketing, that would give a fair idea of the opportunities associated with this sector in 2020 and beyond.
- Come 2025, and the Digital Marketing industry would be worth INR 225 billion or more
- In India, the mobile Internet users are expected to reach the 829 million mark by 2021
- The growth rate of the digital advertising industry in India is 33.5%
- 14% is the average annual growth rate of Digital advertising
- The number of Internet users is growing rapidly at 38%
- The current generation checks their smart devices every 9.6 minutes
- As stated before, the Digital Marketing industry will generate 20 lakh jobs by the year 2020
According to the various surveys and recent studies, it has been revealed that the number of web users would reach a whopping 600 million or more in years to come! This is a clear indication of the fact that the opportunities in marketing are going to rise by 2025. One can definitely say that the professional Digital Marketers will have everything going their way in the near future. All that they require to do is to be aware of the recent developments, trends, and gain relevant knowledge, skills with the help of Digital Marketing Courses in Andheri, to gain the maximum from Digital Marketing.
