Reasons Why your Social Media Campaign may Fail?

We have all seen social media campaigns bowing out after a launch. If you do not want that to happen to your social media campaign, then keep in mind the following as per a social media agency in Bangkok, Thailand.

Choosing the Right Platform

There are many social media outlets; Facebook, Twitter, Instagram, LinkedIn, etc. Choosing the right one is very important for your campaign. It depends on the nature of your product and your target market. If your product is meant for young boys and girls then launching a social media campaign on LinkedIn won’t help.

Not doing enough Market Research

This point is the continuation of the above. You first have to identify your target market. Know their interests, preferences, spending habits, trends, sensibilities, and then design a campaign around that parameters. It should be broad-based and encapsulate every important aspect of your target audience.

Making it Captivating

Social media users have a very short attention span. Most of the time they are just glancing through their feed, while traveling or eating food, or gossiping with friends. They are quickly swiping up everything in seconds. You have to create a campaign that would hold their attention in that one second and stop them from swiping up. Better hire the services of social media agency in Bangkok, Thailand for that.

Organic vs Paid Reach

This is very important to understand. Unless you are a big brand that people are wont to search on their own on social media, you will need a paid campaign to increase your reach. Each social media platform has its algorithm, but almost all of them favor a paid campaign over an organic one. Therefore, consider a paid campaign.

Don’t Overkill

Too much of everything is bad enough. If you think by having frequent posts with quick succession you will increase engagement and reach more people then you are mistaken. If you are posting too much content many social media platforms stop sharing your posts with fewer users and your engagement level will fall automatically.

Connect with your Audience

Social media is all about being social. If you want to have an impactful presence there, you have to make a genuine connection with the audience. You have to design your campaign in such a way that it involves the audience. You may ask questions, do a survey, invite opinions, ask them to share their experience, and communicate with them in the comments section. The more intimate you are with your audience the better chances are there for your campaign’s success.

Call to Action (CTA) Buttons

This is another very important aspect of any social media campaign that is often overlooked or ignored. There is either no call to action button on the post, or it is not appropriate. The CTA should be unambiguous and result-oriented. The customer should land directly on that particular product’s page that you showed on the social media post.

Ibex Media Group

If you are looking for a Social Media Agency in Bangkok, Thailand, look no further than Ibex Media Group. It provides all the services that are expected of a top social media agency service in Bangkok, Thailand. Try us and you will understand the difference.