Social media is a very powerful tool for reaching various people of several tastes, but in order to get the best out of such platforms, you need engagement. When people engage with your content they automatically become your promoters since all of their friends will notice which photos they like or where they commented.
If you’ve noticed a downward spiral in engagement recently, there is nothing to worry about. Even though there have been some changes in the Facebook algorithm, many marketers say that isn’t as scary as it seems.
In today’s article we will look into different strategies that will help you increase your engagement and reach more people, so let’s jump to the list.
Posting times are very important and for a couple of reasons. Firstly, the more engagement a post receives the more likely Facebook’s algorithm is going to reward it with more reach. This means that you should publish posts only when your fans are active.
Fortunately, there is data-driven analytics that can help you determine the best posting time for your page.
The key to increasing engagement with posting times is by getting rid of random posting and use data to improve your engagement. Remember it’s not about posting many times, but doing it constantly on the exact time where your audience is more active.
Analyze Successful Posts
Sometimes, the key to increasing engagement lies in your past work. In other words, you have to look for that secret recipe that is proven that it works.
So, let’s say you publish a post that gets a ton of likes, shares, and comments. Rather than treating that post as an anomaly, you have to do your best to recreate the same scenario in future posts.
This is an important step just because analyzing previous results can point you in the right direction in terms of the type of posts on your social media.
The most important thing in Facebook posts is visualization. After all, that’s what people notice first. In other words, you have to step up your photo game in order to get more engagement.
Different types of photos work differently depending on the type of website you have. Many people make the same mistake of relying on stock photos or images that they’ve pulled from somewhere else instead of creating their own content.
Use Call-to-Action in Description
Sometimes you have to point out even obvious things to people in order for them to take action. Adding call-to-action in description is a really nice way to increase comments, shares, or likes. For example, if you have a travel agency and post an attractive tour in the Maldives, you can add “tag the friend that you’ll take with you”. You’ll be surprised at how much that sentence can increase engagement on your Facebook posts.
Focus on Comments and Replies
In order to get your Facebook engagement on the level you want, you need to work with your audience all the time. It is important to develop a relationship with your audience, rather than looking at engagement like a “one and done” affair.
For example, if someone takes the time to comment on your content, you need to return the favor and show them that you’ve noticed their comment.
For some reason, people are really excited when talking to brands, which is why many businesses lose the opportunity to spice things up by replying to comments.
On top of that, replies have become an expectation in today’s social world, and people want to hear your brand voice and see who is really behind the brand.
When it comes to increasing engagement, you have to follow the 80/20 rule which means that you have to post fun and engaging content 80% of the time and use the 20% to promote your product or services.
In the end, it will be still a similar gamble than betting on the TwinSpires.com slot machines. You can follow all the rules above and still see your engagement stagnated. However, it is always important to try different strategies and approaches until you hit the right one.
It is common to see a drop in engagement in promotional content, but that’s nothing to worry about if you have a ton of non-promotional content to build your audience.