The process of globalization has catalyzed great amount of churning in all aspects of life, businesses included. Rapid spread of knowledge through formal education or distance education or other means involving a huge cache of information available on the Internet has resulted in inculcating a spirit of entrepreneurship in receptive minds of a new generation. Twenty first century has witnessed numerous gifted youth trying the mantras of novel thinking and meticulous implementation, resulting in unprecedented success stories. Family restaurant business is one of such professions. Success in any business is product of curious blend of ideas, talent, hard work and of course a bit of luck. Here let us share few tips about “How to open a Restaurant Business?”.
Planning
All activities, when executed, with requisite planning and matching dedication, are destined to reach the goal of triumph. Business is no exception. Meticulous planning is imperative before embarking on an activity of running of family restaurant. First, all components of this enterprise need to be listed. Clientele, location, support staff, efficient proprietary or otherwise management team, tasks, full understanding of extant rules and availability of culinary experts are some of the primary concerns. Feasibility of the venture needs to be analyzed to the core, in the light of costing element. No business can be successful without studying costs, money requirements and financial implications. Necessary legalities need to be studied and complied with, before start up.
Clientele
Business’s success is determined largely by the popularity. Clinching the popularity index, can be done only by knowing the customers choices. This is the hardest job for the business owner, before establishing. The demography of customers needs to be seen in right perspective. It is worthwhile to have detailed notes of prospective customers’ choices in terms of ambiance, food, decor and services. Right ambiance can be created through an appealing selection of furniture, lighting, music, glassware and uniforms of support staff. Knowing the guests and family members, including children helps the business in developing rapport.
Location
Good location ensures targeted clientele. Living standards of the surroundings play a significant role. Possibility of existing or future competitors has to be taken into account. An ideal location would be one, where people can easily be attracted. High visibility locations are most suited. The place has to be conveniently accessible. Ease of parking, availability of children’s play area and the absence of noise are some of the characteristics, which appeal to customers. Good ventilation and adequate water supply at the selected location are imperative.
Decor
Pleasing visual presentation in any establishment puts guests’ anxiety at rest. Decor in a family restaurant must be cogent with the theme. All components of furniture, curtains, linen, decorative lamps, and artifacts if any, have to blend seamlessly to create a desired effect, as envisaged by the entrepreneur.
Support Staff
Guests and patrons inherently demand, and rightly so, the efficient accomplishment of their needs. Support staff must be ready to comply with situational demands. A pleasing reception ensures customer satisfaction. Availability of adequate staff training programs can be ensured to acquire professional touch to the whole enterprise. Receptionists, attendants and auxiliary staff are required to be professionally conversant with protocol and good demeanor’s.
Management
New entrants to the family restaurant business would certainly appreciate the importance of strict adherence to sound management principles. Time tested techniques of managing a business have to be reevaluated in extant situation and applied accordingly. A creative blend of conservatism and novelty will produce encouraging results. Family restaurant business has to be inherently customer friendly. Ability to control adverse situations should be the forte of all members in the establishment. The management should possess necessary marketing skills. It would be worthwhile for the management to attract a larger clientele through clever use of social media and allied techniques.
Culinary Expertise
Family restaurant business can be successful with availability of culinary geniuses. The staff in kitchen form the heart of the enterprise. The heart needs to be kept energetic. The magic in the kitchen can ensure customer satisfaction. A satisfied guest is the best instrument of publicity. Cleanliness, nutrition and appetizing presentation are some of the keys to win over customers. Menu with a full spectrum of delicacies would go long way in attracting good clientele. Some food specialties for connoisseurs can certainly add distinctive flavor to the name of the restaurant.
Finally, the tips can be of great use for a new entrant in the Family Restaurant business. Anybody fired with a passion to succeed, can achieve the goal through a combination of grit, hard work and patience.
