There are many ways to gauge the success of your Amazon business: you can view the number of orders you have received, your profits, your sales, number of visitors, among analyzing other metrics. Within these, the most important one is the Amazon conversion rate; that is, the number of users who visit your product listing page and complete the desired action. In many ways, the conversion rate on Amazon determines how well your business is performing. A good Amazon Seller Conversions rate implies that people are responding well to your products, while a bad one often indicates a need for further improvements.
Moreover, you will also have to look into how to calculate the Amazon conversion rate for your business. For some, conversion rates are measured as the number of users who add a product to the cart; for others, it can be along the lines of making a purchase, adding the product to the wishlist, or any other performance indicator valuable for your business.
If your business is suffering from a poor conversion rate, then fret not, my dear reader! There are ways to improve your Amazon conversions:
Optimize your Amazon Product Listing
As a rule of thumb, you should make it a point to follow the best practices for Amazon product listing. There is a lot of ground to cover here, starting with keyword research to preparing titles, bullet points, high-quality images, and product description. You will have to look into the SEO aspect of your listing (it is important for Amazon’s A9 algorithm) and also the readability and creativity of your text.
Your customers will buy your product based on the information you provide here – it needs to be rich, engaging, relevant, and compelling. More than that, it should answer all the questions that a potential customer may have regarding the product. Your pricing needs to be competitive too and last, but not least, you must strive to build a good review count with positive feedback; otherwise your Amazon business will never pick up.
Use Amazon A Plus Contents
When customers visit your product page and don’t convert, it may be because they find the information to be irrelevant or the details are not presented in a neat, appealing manner. You can overcome this by using Amazon A+ content, available in the Amazon Brand Registry.
Also referred to as Enhanced Brand Content, it lets sellers make use of multimedia content, concise paragraphs accompanied with images, and high-quality videos, to create an interactive experience. It elevates the product with A+ content to an entirely different league, making it look much more elegant and attractive. The benefits of the Amazon a Plus Content are many, but the most important one is it leads to better Amazon Seller Conversions.
Recommended Guide – Amazon A+ Contents.
The above strategies, if executed correctly, will help you improve the conversion rates for your Amazon business. The trick to making people perform any desired action on your listing page is by giving them the correct, precise information, elegantly and beautifully. It needs to be in such a way that it prompts the user immediately to buy the product. Of course, you can complement these tips further by running Amazon promotions for improved results.
Author’s bio – Arishekar has been working with SellerApp for over two years. His areas of expertise include enhancing the organic ranking of webpages/amazon listing on search engines with innovative SEO strategies and online promotions and also He specializes in digital marketing, in addition to website keyword optimization for search engines. His areas of expertise include enhancing the organic ranking of webpages on search engines with innovative SEO strategies and online promotions.