Ever since the pandemic started, many businesses in Australia filed for bankruptcy for many reasons, such as lacking clients and closed physical stores. Fortunately, there are Australians who are starting new businesses in hopes of continuing their passion for delivering top-quality products and services. Some of the new startup businesses include Hyper Anna, Cover Genius, Fleet, and Timelio, to name a few. However, those startup businesses can only go so far if they do not have methods of promoting their business. That is where marketing videos come into play, and you can even Create quality content cost-effectively at scale with Shootsta Australia. If you have a business and are new to creating marketing videos, you can follow several tips from experts who can provide you with the necessary video-making skills.
1. Schedule your Video Posting Schedule
Most of the time, Australian businesses make one marketing video, and they forget to post another one after a few months, which is not great for new businesses who are still gaining traction. You need to keep putting out scheduled marketing videos if you want your target audience to notice you.
No Australian customer wants to keep seeing the same video every time they visit your website, so you have to replace it with a new marketing video at least every half a year. Doing so prevents your website from becoming too stale and ensures customers can expect something new from your business.
2. Include Demos and Tutorials for your Products and Services
Another trick that many Australian businesses do is include video demos and tutorials on how people can use their services and products. Sometimes, writing the instructions down will not make sense to people, especially if you sell a complicated product or service. You can also consider it a marketing video since you can show how easy it is for people to use your products.
A good tip when making video tutorials is to ensure the camera can get clear shots of the person using the item so that people can mimic how they do it. Never do full or half body shots if the person in front is using a small product. Australians always want to see video tutorials that are clear and concise, so you always have to keep video clarity and camera positioning in mind.
3. Show More Personality
Even when you can Create quality content cost-effectively at scale with Shootsta Australia, the video will not matter if you have a lifeless person on the video. Unless your product aims to bore people, you should always choose a representative who knows how to smile, interact with the camera, and create a positive vibe that can reach out to the people watching.
4. Choose Beautiful Backdrops
You may have seen marketing videos from several Australian businesses where they always use a plain-coloured backdrop. It is usually ideal to use those backdrops if you want to aim for simplicity. But if you want the video to be more lively, you could also include a backdrop that radiates the same energy.
Most of the time, you can utilize an office backdrop where everyone is working to show professionalism. You also have the usual green, nature-ish backdrop to create a sense of calmness to the Australian viewers. You should always choose a backdrop that relates to what you are marketing to catch the people’s attention.
Don’t forget to include the different tips mentioned above to create quality marketing videos for your business.
Author’s bio – Ester Adams is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.
