2020 will be remembered as one of the most difficult years in history, putting our patience, talents, capabilities, and capacities to the test. The year kept us on our toes both emotionally and professionally (not literally, given the lockdowns). The year 2021 has arrived, bringing with it fresh insights, vigour, and a slew of new business problems and possibilities. When it comes to contemporary digital marketing trends, no business or brand can ignore the need of building a strong digital presence and utilizing different digital marketing companies to develop and flourish.
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Back a few years, everyone was talking about how artificial intelligence, voice search, and data-driven marketing will be the “next big thing.” To no one’s surprise, these are no longer future trends, but very real and very current ones that companies and enterprises are employing to strengthen their digital presence.
That leads us to 2021, and the digital marketing trends that will continue to develop and evolve this year. If you’re planning your digital marketing strategy for the year, keep these trends in mind, and if you’ve already worked out a plan, double-check that you haven’t forgotten about them.
The recent trends in digital marketing show that customers expect a highly-intuitive and customer-driven approach to marketing. This includes seamless customer-support, personalization, multi-channel marketing and more. If you want to keep your existing customers and attract more and more potential customers following the latest digital marketing trends is crucial to your success. Here’s a list of trends in marketing that you must follow in 2021.
Personalization
Who doesn’t want a digital experience that is tailored to them? We’re sure we do! In 2021, all types of marketing communication, including emails, content and advertisements, will need to become even more tailored. Personalization increases your brand’s reputation, and customers are more inclined to do business with you again. According to statistics, 80 percent of clients prefer to conduct business with a company that provides a customized experience. Spotify’s 2020 wrapped series is one of my recent personal favorites when it comes to personalization.
Chatbots
Chatbots are an AI-powered technology that allows clients to communicate with your company in real time via instant messaging 24 hours a day, seven days a week. This takes your customer service to the next level, allowing for rapid interaction and portraying you as a company that is always willing to help. These virtual assistants ensure error-free service, prompt replies, and the certainty that your clients will be able to reach you at any time.
Videos for Marketing
The potential of content to sell one’s business has been demonstrated throughout the previous decade. With the way today’s clients consume material, it’s becoming increasingly crucial to continuously reinventing the kind of content you provide. Videos have become a very popular way to sell a company. Product and service videos have been demonstrated to enhance conversion rates and are arguably the most popular type of material for buyers seeking for your items. Live chats and sessions on social media platforms are also part of video marketing.
Marketing with Influencers
The influencer age is still alive and well! Customers are more inclined to connect and resonate with individuals they know; therefore, influencer marketing is extremely advantageous for companies (influencers). Working with influencers allows you to reach a larger audience while also establishing credibility for your products and services. When compared to companies advocating their own items, influencer recommendations are more likely to increase conversions.
Platforms for Social Media
In 2021, using social media networks to advertise your business will remain popular. The way companies and customers connect has radically altered as a result of social media marketing. This simple involvement has had excellent benefits and will continue to do so in the future. Making the most of your social media presence requires creative content, rapid communications, and a tailored experience. In 2021, experiment with a range of content types to keep your consumers interested, such as videos, live sessions, competitions and giveaways, surveys, and user-generated material.
Visual Lookup
Consultants providing IT Support Services are most interested in seeing how visual search evolves in 2021. We’ll be able to upload a picture or click on one in real-time to obtain search results, much like we can put in a word or phrase on Google to get correct results. Google, Pinterest, Bing, and a slew of other apps are all riding on the visual search bandwagon, and you should be too. The next time you want to buy anything, all you have to do is take a photo of it, submit it, and you’ll receive results for comparable things, where to get them, what they are, how they are used, and much more.
Social Media Posts that Can be Purchased
Customers have found online buying to be highly convenient thanks to the marriage of e-commerce with social media, two of the most powerful forces in the digital world. Customers may make purchases immediately through social media, avoiding the trouble of moving to another tab/platform to complete the transaction. This convenience will minimize abandoned carts and allow consumers to check out faster.
