When coming up with a new advertising campaign, it is important to establish goals for your campaign. You should clear about your goals and what you exactly need from you ads like you are using advertisement for brand awareness, generate leads or drive traffic to your website. Either way, setting advertising goals will help you find out the granular details of your campaign, including which mediums to advertise. For different campaign and goals there different source and Advertising Medium available for advertisement. In this article, we will go in depth on specific mediums, and what advertising goals you can achieve through those mediums.
One of the more popular advertising medium, paid social is easy, convenient, and provides great results even for small advertising budgets. Paid social is great for supporting your organic social channels, as well as getting people back to your website and generating leads. Advertising on social media makes it easy for users to send you messages for more information, click on your account, or quickly navigate your site.
Paid Social is perfect for big and small businesses, as you get to optimize your campaign and choose your advertising budget. Whether you have a limited budget or you can spend huge amount of money, you can use paid socials and target your exact audience.
Although paid social advertising is a quick, easy and inexpensive way to do it, combining it with another medium such as billboard advertising is a great way to support your paid social efforts.
Billboard (and Other Out-of-home Media)
Billboards and other out-of-home (OOH) mediums are suitable for people looking to increase brand awareness. With many individuals consuming content on their devices, users use most of what they see online. However, by using hoarding, you are able to reach a wider audience and contact consumers who might not hear about your brand. In fact, 45% of Americans notice OOH advertising before the covid-19 situation (Ad Exchanger Newsletter, 10/16/20).
Billboard advertising is also great for establishing your brand apart from your competitors. Many SMBs do not use billboard advertising, mostly due to rumors of how expensive it can be. However, with Blip, you can get affordable billboard advertisements in big or small cities. By using Blip ads you get more exposure than your competitors. Not to mention you give increased credibility to your brand.
PPC (pay-per-click) is a great way to use advertising because you only pay for those who click on the ad. If your campaign goal is to drive a product/service or increase sales, then PPC is the way to go.
With PPC, your ads are being displayed to the ideal customer as they are researching similar products and services and are ready to shop. PPC ads are gives value to their customers and target your exact audience without wasting your time and money.
If your main goal is to generate leads, then email marketing is the right solution! Yes, email marketing is still a thing, and it is more popular and effective than ever before. With email, you can provide encouraging ways for people to subscribe to your email. Perhaps they will have to subscribe to a cheaper entry or unlock a piece of useful content on their website. Either way, by signing up more emails, you can reach more people directly.
With people essentially listening to more about your brand, it’s time to get creative with your email! Provide links to new products/services or practical blog posts. This brings them back to your website and brings your product in front of their face. In return, they will take more time to buy your product/service when the time comes to purchase.
While each of these mediums is perfect for achieving specific advertising goals, the best campaign strategy is to use a combination of mediums to advertise your brand. Each of these mediums works together to promote each other. If you are currently closing your marketing channel, then perhaps the time has come to try a new medium!