How Mobile is affecting Digital Marketing Strategy?

According to a Survey more than 60% people checks their mobile within 5 minutes after they woke up.

For most of us, our day starts and ends with Mobile.

Number of mobile internet users in India has increased from 18% in 2015 to 24% in 2017, and expected to reach 34% by 2022 (According to Statistica).

Google has reported that an adult spend around 6 hours/day on their phone.
All these numbers makes it clear that Mobile has now become an integral part of our day to day life. Most of our every day activity takes place on mobile, whether it’s shopping, watching our favorite shows, consuming video and text data or connecting with friends.

Marketers across the globe have realized the importance of mobile in customer purchase journey and have ideated their marketing strategy accordingly. A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. This is why a digital marketing strategy is important in every business.

Mobile will have the upper hand at all touch points of your marketing campaign.

Let’s say you are working on a website, it has to be Mobile friendly, you are starting a Google campaign, the bidding will be higher on Mobile, and if you are designing an ad, it has to be mobile responsive.

More than 80% of the leads that we are getting today for a real estate marketing campaign, is coming from Mobile” reported by lazygeniuses, a digital marketing company in Bangalore.

In last few years, Mobile has grown as area of interest for digital marketers.

In fact a lot of marketers claim to run just mobile campaigns to reach out to their target audience.

There is no doubt that mobile has become the primary source of our information, from searching a shirt to researching about a laptop, it all starts from the internet in our pocket.

While most of the times, the actual transaction happens from desktop, the research starts from your phone. This is the reason why marketers are moving forward from last click attribution model.

The journey starts at the very moment a search is being done on a mobile, often referred as “micro-moments”. “Near Me” searches are one perfect example of micro-moment.

Searches like “restaurants near me” has skyrocketed in last few years
And as a marketer providing digital marketing services, I can say that you cannot afford to miss out on these micro-moments.

This is where the importance of an app comes into the picture, as it ensures a brand’s presence on mobile.

So, whether you are selling apparels, providing a service or running a restaurant, make sure to be present on “I want to buy”, “I want to go” or “Near me” moments.

As one of the decade old commercial said that a phone is not only for talking but to do way more things, in today’s world this has become a convenient reality. Marketing without taking the aspect of mobile would reduce the reach to a great extent. There are a lot of people who don’t have the time or opportunity to watch television, they see all the advertisement and marketing campaigns on their phones. In marketing for consumer goods and services not related to very high end luxurious items depends on expanding your customer reach. The more your reach the higher is the chance that your items will be seen by more and more potential consumers. And this reach depends largely on mobiles because people spend time with their mobiles in local trains, buses, school, offices, restaurants etc.

To sum up, if you are not already mobile ready with your campaign or not looking into your mobile performance metrics, better start today.