The world of business is moving at path breaking speed thanks to growing use of technologies in this inter connected world. Growing competition supported by able technology has meant that some of the traditional businesses are left with no option but to come out of their comfort zone and adopt new advances especially leading to a richer user experience (UX).
Here are some of the new generation UX trends enterprises cannot ignore in today’s interconnected world.
Rise of mobile app UX
Increasing number of mobile users and fast changing consumer habits seeking instant solutions means the availability of mobile app UX is absolutely essential. Enterprises not having a responsive mobile app UX and still relying on web interface as part of their UX strategy run the risk of becoming obsolete in today’s highly competitive world. The role of mobile app designers becomes paramount in such a situation as focus shifts to responsive and well designed UX apps.
Minimalistic design but maximum features
Mobile apps in the past were a playground for the designers leading to many sophisticated designs. While having a complicated designed UX interface is not negative, minimalistic design offers for easier integration for users across demographics and age. The new age UX strategy is definitely likely to revolve around using minimalistic front end designs but enriching user experience for UX applications. The focus for UX strategy for majority of enterprises is now undergoing a definite shift from increased focus on user interface (UI) to rich and precise content with clear audio-visual communication options.
Age responsive UX designing
Different age groups respond differently and also have different needs and customer experience expectations. As more and more enterprises make use of data mining to understand age related trends of their clients and customers, the onset of age responsive UX designing is something which is definitely on the cards. UX strategy having an age responsive design allows enterprises to offer more personalized user experience. So if a mobile UX app seeks your age, consider a responsive design as per your expectations in the near future.
Similar responsive UX across devices
Enterprises are focusing on maintaining a sense of uniformity in their UX designs across all devices. While focus remains of maintaining mobile apps as a responsive UX interface, the use of progressive web apps (PWA) is not far behind. Progressive web apps ensure user experience is available on the web just as it is on the mobile app. Just like a mobile application, PWA is seen as an app-like experience. With this web pages are able to offer connectivity control features. The use of PWAs largely made popular by web giant Google is today part of every major enterprise looking to refine its UX strategy for the future.
Use of voice recognition features
The use of voice recognition and service by voice commands is one of the areas witnessing a surge in recent times. In the near future the voice biometrics and voice recognition features are likely to become an essential part of every enterprise’s user experience program. The popularity of using voice from placing orders to seeking information has meant voice biometrics are no longer limited to customer care aspects alone in a UX strategy.
The rise of conversational UX
Conversational UX with the increasing use of Artificial Intelligence (AI) based chatbots is keeping UX designers on their toes. Chatbots not only allows enterprises to interact with their users without using human resource for the job, it opens a world of opportunities for sales, cross sales and up-sales with each such smart interaction. Chatbots are getting more engagement oriented thanks to growing refinements in AI technology as they are now part of UX strategy for all major enterprises across the globe. Imagine a UX program that works perfectly on auto pilot without involving any employees. Yes that is the possible future of chatbots in UX strategy for businesses in the near future.
Tailored illustrations and Micro interactions
Micro interactions like use of subtle animations, images and videos are increasingly becoming a non separate part of UX strategy for businesses. Micro interactions and animated movies for example are helping create a memorable experience for users drawing attention to areas like offering proactive feedback for performed actions. The use of tailored illustrations is also helping enterprises to make their UX strategy more customers centric. It helps users to understand concepts easily in visual form. Businesses are creating visual language animations highlighting their brand support making it a UX strategy that enhances the brand value of the enterprise and vice versa.
Conclusion: With the help of Digital transformation consulting and use of multiple interconnected devices, enterprises are enhancing their UX strategy. In a hyper connected world, the role user experience remains paramount and a cohesive part of every customer-brand interaction.