Baidu Pay-Per-Click Phoenix Nest and Baidu Analytics

Baidu Analytics is Baidu’s answer to Google Analytics. It can be used to track visitors for your website, if your website is even written in English. This is a great tool when used in conjunction with Baidu analytics.

It can display the contents of a report on the source of your web site traffic, including search engines and referring sites. You can also display data from visitors as the city or country you are accessing your site, as well as some other basic visitor statistics.

Baidu Phoenix Nest

This configuration is similar to setting up Google Analytics, using a piece of JavaScript code on each page to keep track of. Unfortunately for users of content management systems, there are many modules available for easy installation code analysis. Still, it should be easy to add to those able to insert code in the footer of your site on every page.

The best reason to use Baidu Analytics is integrated with Baidu pay per click account. This means you can view the details of your salary per click account Baidu Baidu in the analysis, such as clicks, impressions, cost per click rate and click.

Another interesting feature of Baidu Analytics account is that it can provide data on the number of visitors began to load one of your pages, but then left before full page. This is done by inserting an optional second code fragment at the top of your web page.

Baidu Analytics interface is currently only available in Chinese. Therefore, your pay per click partners Baidu will be able to read it, but it may have to begin to learn if you want to read it yourself!

Baidu Analytics

Baidu Pay-Per-Click System

Baidu new system of pay per click called “Phoenix Nest” was released in the second quarter of 2009. Baidu PPC is the best channel now in China. The idea behind the Phoenix Nest is doing it to make it more clear to users that results are ads that organic results as well as to improve the tender system, giving advertisers more flexibility. Since it has been activated, the backend system replaced the previous announcement. However, the advertisement display system has been only partially converted. Obviously, this leads to some confusion with their new pay per click clients.

Classical systems display pay-per-click Baidu placing ads above the organic search results and make this ad looks identical to the regular search results except for the “sponsored” written in small letters weak where you are “cache” for organic search results. This means that users can see what the results are ads, but may never see unless specifically looks. At this point, Baidu continue to use this classic system for some search queries when using the new system for pay-per-click search query.

The new display system Baidu pay per click is very similar to Google’s systems. Ads appear above the organic search results and right. Ads above the organic search results and displayed in a format different from making a different background color that is much clearer than in reality yet. Ad on the right side of the page is also very similar in format Google ads.

With the new system Baidu’s pay per click ad appears in the top 3 positions of the sponsored links (before the organic search results of Baidu) and a stain on the right side. This essentially puts Baidu sponsored links and organic search result is very similar to Google with blue links, two lines of text and links green.