Reasons behind using Gradients in User Interface Designing

Gradients are a prominent role in web designing for a long. But, its relevance has increased multiple times due to its simplicity and ability to appeal. Gradients compliments photos, visuals, background without any extra effort required. Gradients fit in themselves in all website parts. They are versatile and easy to use. Eventually, designers fall in love with gradients. It benefits web admins in different respects. Namely:

1. Attract more visitors with solid visuals.

2. Bind users for long by giving them emotional appeal.

3. Put more emphasis on certain website elements.

In the following sections, we’ll explore why is it so? Stay in tune for more details.

What are the reasons behind using Gradients?

The first question arises, what are gradients? Gradients are gradual movement from one color to another. It is like when we do painting, with intermixing two colors.

The intersection of two colors generates another color. In return, it leaves an entirely different effect on the minds of users. These are the main reasons:

1. Make Compelling Backgrounds

Backgrounds are influential in making web pages more attractive and expressive. Designers can use background colors for different purposes:
Let’s say there is a flow of text. In this, one section is on a serious note. So, dark backgrounds are effective. Gradient backgrounds create visitors’ visual interests. A gradual shift in hues and colors with one side dark and the other dark make compelling backgrounds.

2. Direct Eyes to move

Colors have properties that allow eyes to move from light to dark colors. It is easy to direct eyes from left to right and top to bottom. Accordingly, use gentle shifts in colors.

For example, the designer wants to emphasize the page center. Dark colors can merge in the center. It can start from light green at the top and darker green at the center. Similarly, you can use light blue from the bottom and royal blue at the center. Both color combinations will complete the design.

Otherwise, you can access web design services to create suitable gradients for your web pages.

3. Text Gradience

Text and gradients may seem to be an odd combination. But they look fantastic together. You can try:

1. It helps call attention to a word in the line. Rainbow and neon colors work well.

2. Useful for easily readable words with bigger fonts.

3. Give contrasting effects to the text.

If you’re making it more readable, it means your job is complete.

4. Gradient Patterns

Gradient patterns are highly effective in building a spotlight within site. These are the ones:

F Shape – It moves from left to right and top to bottom in the F shape. Usage of two to three will solve your purpose.

Radial – The radial pattern is a beautiful one. It starts from the center and spread across the web page.

Picking Colors – Picking colors could sometimes be challenging. It depends on how it suits. It can be as easy as picking adjoining or complimentary colors from the color wheel.

5. Inspiration from Nature

Nature is the best inspiration for choosing colors. Do you know nature plays with colors a lot? These are the instances:

1. Dawn and dusk are the intersections of several colors. When morning precedes, how yellow and orange start spreading all over. There are two shades on leaves: one dark and one light.

2. Designers need to be excellent observers. Some flowers are so beautiful that they start from darker hues like dark purple, light purple, and orange than yellow.

3. To convey brand stories, using nature color will convey the message by itself.

6. Highlight brand Colors

Color coverage is crucial for illustrating the value of your brand. Let’s say you’re building an “About Us” page, presenting your company, or creating office design.

You can use brand colors lavishly. It can form a significant part of your brand-related products or associated web elements, clothes, or anything.

Suppose you have two or three brand colors. Using their gradients will highlight your brand.

7. Trendy and Subtle Colors

Trendy colors keep on changing from time to time. But, they attract the attention of the target audience instantly. You can use them within the web elements. These are effective for festival season, trending topics in the market.

On the other hand, subtle colors go more towards serene products. If you’re launching services for serious events, subtle gradients could be the best partners.

Additionally, subtle colors add a dimension of depth. Angles like right can intensify the position of light colors. They are like pauses in a speech that enhances the effect of other colors on the website.


For takeaway, gradients can make a simple image an illustrative and interesting one. Gradients leave their effect on navigation, text, call to action, or highlighting a part of content. So, it is fun to experiment with gradients on different web page aspects.