When it comes to the world of business, you need to realise that whilst you may be in a niche industry, making your business a success is a goal that every entrepreneur is after. That’s why it’s important to look at the successes of some of the larger industries that you may not have thought about previously. Whilst the adult industry may make you blush, therefore some larger life lessons to be learned from it by business enthusiasts. Here are the top 5 lessons that you can use when building your own industrial empire.
1. Know your Industry
One of the biggest things that the porn and escorting market have shown business owners is that they need to know their industry. The most popular escorts in East London didn’t get their status by just word alone. Instead, they knew their business, the types of clients they were going to meet and how to meet them, aka. by creating a website or joining an escort agency.
If you take a look at any agency’s website, you will see that it knows the types of clients they are going for. They display their information on the home page in a simple format, as well as the profiles of their escorts. Everything that a client needs to know is immediately in front of them the moment they go to the homepage. You need to consider how you are going to do something similar. Don’t wrap up your brand in fancy language, give your viewers exactly what they want. That way they are fully informed about what products you can give them. From there they can choose whether or not they actually want to buy them.
2. Data Drives Sales!
Where is that we normally see the porn industry in its full glory? On the internet. Although the very subject of porn driving in a specific audience can make you feel a little flushed, those behind the websites are extremely smart, well-organised and know their demographic like the back of their hand.
Let’s be blunt about what these sort of adult websites do. They collect data on their audience and how they react to their campaigns. This means that they watch for shifts in trends and react to them accordingly. Having data allows you to make fast decisions and operate your advertising and social media appropriately.
In any business, you need to make sure that you’re keeping a good eye on your audience and how they react to your content. If they react positively, make more of it, if they don’t, change it up. A flexible business is a successful business.
3. Advertise Effectively
One of the most exciting things that have happened on Pornhub recently is that is has given its viewers the chance to advertise for them. This has allowed its audience to creature humorous and comic ads that gesture to the adult nature of the website. These ads have become viral due to how funny they are. So, what did Pornhub get out of it? Viral content and the chance to expand their brand.
Pornhub was bold with their marketing plan and not afraid to show they were different from the other adult brands on the internet. By actually allowing the audience to get involved with their marketing, they were “subtly” allowing their clients to show them exactly what they wanted. Whilst you may not have as large of a clientele as Pornhub has, it’s important to remember to use your advertising to appeal to your audience. Make them memorable and informative. That way you can actually get into the mind of your consumer. Even just having a catchy jingle or a quick poll on your website or an ad on Facebook or Youtube is a good start.
Another quick thing that you may need to remember? If you are some sort of social media company or own a video platform that includes advertisements, make the advertisements relevant to your brand. Pornhub is fantastic for doing this, especially with the company called “Brazzers.” The advertisements from this company are funny or usually involve polls or requests for feedback. But more importantly, they display “porn” before the viewer actually moves onto the porn they’ve selected. If you have videos on your own website, try and pick advertisements that are actually relevant to the viewer. That way they are more likely to be clicked on, which is great news if you are using PPC advertising.
4. Interactive Businesses
One of the main things you need to realise about the adult industry is that, like every other business in the world, it’s looking for new ways to grow and expand. For instance, a good online SEO practice for business is to use interactive content. Well, gambling and pornography websites certainly know how to do this well. Virtual Reality is a great way to put your audience in the heat of the scene or in the middle of a game, but Pornhub has even it a step further by providing interactive sex toys for their audience.
Being apart of a growing industry means that you need to jump on digital innovation. Think outside of the box about how you can make your product or content appealing to your customers. It could be in the form of an interactive e-book, a video or maybe even an audio recording. This will make your website stand out to its competitors. You can even add a game to the homepage in order to make your clients stay on it for longer. Just make sure that you make the game relevant to your business.
5. Be Bold!
Some of the biggest adult brands didn’t get to their position by just acting shy and staying in the background. They were bold with their “products” and showed that they were on the market and ready to grab the attention of their customers. You need to be the same. It doesn’t matter what sort of business you operate, don’t be intimidated by your competition. Instead, embrace them and use them to make your own business stand out. If you want you can even collaborate with them to try and make things more interesting for your customers, especially if you arrange a competition that appeals to them.
When it comes to the world of business, you need to realise that whilst you may be in a niche industry, making your business a success is a goal that every entrepreneur is after. That’s why it’s important to look at the successes of some of the larger industries that you may not have thought about previously. Whilst the adult industry may make you blush, therefore some larger life lessons to be learned from it by business enthusiasts. Here are the top 5 lessons that you can use when building your own industrial empire.
Are you ready to run your Own Business?
Don’t worry, you don’t need to become part of the adult industry in order to generate sales. Instead, just take note of their accomplishments and how they run their businesses. If you take away the adult theme from their brands, you will find that they are just like any company. Use them to expand your own brand and consider how you can make your product and business more appealing to its market.
Good luck!
