Before starting an online business, the first and most important decision taken is to choose an e-commerce platform for your online business that promises scalable and long-term growth. There are some implications to understand such as engaging customers with the brand, teaching the employers to put the campaign strategies, and protecting sales growth.
In this article, we will talk about e-commerce in business and what to consider while choosing one for your business. Let’s take a look without further ado.
What is an Ecommerce Platform?
An e-commerce platform is reputed software that helps online businesses to look after websites, marketing, sales, and operations.
BigCommerce as a platform provides powerful e-commerce features and also integrates with usual business tools. Which enables businesses to centralize operations and run the business.
Use of an Ecommerce Platform
Whatever you may be expanding, maybe a brick or a motor store with an enterprise-level solution or a plan of starting an international business from the beginning, the impact of the e-commerce software is huge on the stability and profitability of your business.
There are two alternatives to an e-commerce platform, such as:
1. Building a business from the scratch, which is not possible for all companies, only the multimillion can afford it.
2. By using a plugin, but will bring no good to your business if your plan is to build and legitimate your international business.
Here are the 4 best e-commerce platforms for online businesses.
1. Magneto
Magneto is known to be an open-premise and open-source solution. This solution is preferred by many brands that have invested in IT or development teams. Magneto 2 (Magento enterprise cloud edition) has launched cloud in recent times.
2. Volusion
Volusion, a platform for new stores and hobbyists. In the year of July 2020, they filed for chapter eleven bankruptcy. But a blog has removed all the doubts about companies being open and operating as they do.
3. Woocommerce
This platform is an open-source one that offers cart solutions when there is a brand’s content on WordPress. It is mostly used by the new stores and hobbyists, and bloggers. They expand into e-commerce and brands by utilizing their developers with WordPress ambiance.
4. Shopify
This platform is a SaaS e-commerce platform provider. They are good at dealing with new stores, hobbyists, and brands that have SKU counts of less than 100.
It also has an enterprise known as Shopify Plus.
Ecommerce Features:
1. Hosting domain name, bandwidth, environment, and year uptime.
2. Unlimited API call volumes.
3. Website developer with friendly site themes in other languages.
4. Extensive application and pre-built integrations.
5. Mobile optimized site.
6. PCI Compliance mitigation
7. SEO
Factors to Consider When Choosing an Ecommerce Platform
You will be lured into traps by getting offers to meet your criteria, but it is really essential to consider the factors while going for an e-commerce platform.
1. Budget is Really
Budget is really important when you are thinking of building an international business. Before you choose an e-commerce decide on budgets for:
Web Design, Security, Maintenance, Custom App Creation, Programming and functionality, Monthly hosting, Licensing and Custom app Creation.
2. Audience
Advertising for social media users is a must because it drives customers to your products. Therefore dealing with marketing features is quite appreciable. Facebook alone has 2.7 billion active users, monthly.
Bigcommerce offers built-in integrations to Facebook the giant and Instagram to market with customers directly. With buyable pins, you can directly sell customers your product without them leaving the platform of choice.
3. Number of Products
If you want to provide a broad assortment of products or a certain number of alternatives for the basic product line, choosing any platform that has low SKU limits, will limit the upside of the business.
4. Growth
The growth of both you and the web host is important. It will be a wise choice if you think of getting a web host out of the best because then you will be able to cope up with them to scale up.
Traffic status is not the forest thing for a beginner, but if you are consistent and rigid into growing your international business then you must and should find ways to bring traffic to your site. That’s how your business will be known and therefore grow.
Whatever you decide, remember your hosting structure has to be pretty efficient to handle traffic flow, while you happen to run a promotion or campaign that goes viral.
Wrapping it All Up
There you go with suggestions that you can choose from while confused between the right e-commerce for any online business.
This article has the e-commerce platforms elaborated, and aspects of it, that you are probably thinking of right now. Good. Remember, if you want your international business to grow, then understanding everything about e-commerce is important.
Author’s Bio – Rogen Rosenberger is a professional content writer with years of experience in blogging. He graduated from Stanford University, California, and then started his career in blogging. He contributes to many authority blogs such as Blogsteller, Dream and Travel, Tour and Travel Blog. He also likes to write in many international magazines and journals.
