Why to Sell your Solution on Azure Marketplace or AppSource?

The Azure Marketplace being at the heart of Microsoft’s enterprise strategy offers an amazing place where you can build your next-generation apps and services. It is simple to focus as a network and host for the virtual infrastructures, and forgetting other duties: the best host for SaaS (Software as a Service).

Azure Marketplace or App Source

Whether you are the Software Vendor, MSP, or looking to publish your application, you have various options. The Azure Marketplace has two shapes: one is Azure Marketplace and the other one is AppSource, do you know the difference? Let us check out, both of them target various audiences. Azure Marketplace’s target audiences are IT Professionals & Developers where the AppSource targets over Business Decision Makers and Business Users. However, there are a few more differences to learn.

Publishing your Solution on Azure Marketplace

To the marketplace, publishing your solution is not much difficult than you think, but there are a few steps that you have to follow if you wish to get successful.

Be a Partner

Just visit https://partner.microsoft.com and register yourself first. After completing the registration process you will get the Microsoft ID that you may use for creating an offer in Cloud Partner Portal.

Select the Offer Type

One can create the following options:

  • Azure Applications
  • Containers
  • Consulting Service
  • Dynamics 365 for Customer Engagement
  • Dynamics 365 Business Central
  • IoT Edge modules
  • Dynamics 365 for Operations
  • Power BI Apps
  • Managed Services
  • Virtual Machines
  • SaaS apps

Elaborate your Offering

When you have selected the right option type you have to add the subscription to the new offer. Select the right category and ensure you are targeting the right users

Choose the payment method.
One can select the following payment method.

  • BYOL or Bring your Own License
  • Free;
  • Price per hour
  • Pay-as-you-go
  • Subscription Price

These are quite a few payment options that you will find here.


When you have gone through the screens & entered the required details, start publishing your offer. It can start the workflow and automated tests will run over your offering and offer you with the private marketplace to test.

When you are happy with the offering you may request “Go Live”, and where Microsoft may evaluate & check the offering before publishing and finalizing this to a Marketplace.

Marketplaces will help you to Sell

Listing your Software as a Service on the Cloud Marketplace will be a team sport, however, your company does not need to go alone at it. What you will find is Marketplaces will be keen on helping you to sell, and when you invest in the Azure Marketplace, they will invest in you.

When you sell through Azure Marketplace and deliver the right value to its Cloud Provider’s buyer, then you will be able to take benefit from the co-sell opportunities. The partnerships are the primary reasons that sellers select this channel, and it grows with time.

With this you unlock several benefits with the co-sell like higher visibility across the field, lower fees, and through your partner channels, various merchandising, and a few more things like this. The Marketplace Rewards are another way of helping you to sell on Azure Marketplace. The main aim of the reward system is a “way to meet you at your publisher journey.

At the start of your Azure Marketplace journey, they will help you to optimize the landing page & your content, and will also do a few social promotions, and a few other things.

When your Marketplace sales improve, so does your benefits. The more you put in your Marketplace, the more you will get out. The Marketplace Rewards program has proved highly beneficial, which includes things such as running out social media campaigns, entering the new channels, and drumming up the new business.

Final Words

The Azure Marketplace comes with a lot of benefits that will help you to accelerate the sales and venture into the new industries altogether. It is a user-friendly platform, which does not require any kind of support when the customers are buying and using your solution. So, what are you thinking? Get started now and sell your solution to Azure Marketplace.