Now that you’ve invested in a good quality website, you are probably hoping for as many people possible to see it. However, we all remember the joke that ‘the best place to hide a dead body is page 2 of Google search results’. This means that if your website does not come up on the top of the first page of a search engine, it will probably stay a mystery to most people. In order to popularize your website, you need to turn to SEO for help as it is very unlikely that it will happen naturally no matter how good your goods or services may be. The question is do you want to spend additional funds on hiring a professional service to do your SEO or to do it yourself? Here are a couple of things you should consider prior to making this decision.
Most people see DIY as a means of saving money. This goes for SEO, too. You’ve already spent a lot on your website and you need a continuous service in order for you to reach the top and stay there, so you can choose to avoid this additional monthly cost and do the SEO yourself. As a compromise, some choose to hire an in-house SEO specialist thinking that it may be cheaper than outsourcing.
Doing SEO yourself allows you to monitor the process and know exactly what your status is without having to wait for a report. Also, you will be in charge of your virtual image and you won’t have to wonder whether you would really stick by everything that your company supposedly represents online.
Being an insider
You possess an enormous advantage of knowing the field you’re in. You know the industry, you even know the jargon. Being aware of what it is your customers are after and what a person searching for a service you provide would type in the search engine, helps a lot. It helps you form a strategy and determine keywords.
The matter of quality
The same way you are a professional in your field, the people you may hire to do your SEO are professionals in theirs. If that is really what concerns you, you can work with them and share the industry knowledge you may think is useful. They will certainly help you and encourage you to do that. A whole agency focusing on one thing may even have more experience and knowledge than the in-house specialist you are thinking of hiring.
You are already running a business and have limited time for your private life. Do you really need to invest what’s so scarce into SEO? People do this as a full-time job. It will take up a lot of your time if you are doing something you are not trained to do and you are required to pick-up along the way.
Once again, this is something you are not an expert in. It probably looks safe and easy. The question is will you be capable of covering all grounds? Will you know that your strategy, in fact, may be a misconduct even if it seems like the one with the best results? Will you know where to look at to check if you don’t even know it exists? You may end up harming your website and your business by ruining its online image. You cannot really hide SEO mistakes and if spotted they won’t go unpunished. As a result, you will hire someone to repair the damages and may end up spending more than what you were initially trying to save.
Looking at all of these, we may conclude that it is always better for everyone to do what they know best. We tend to get carried away and sometimes it’s fun and it actually works, but with little things. The same way you would not think about fixing your own teeth, don’t think about whether you should jeopardize your business since it’s already hard as it is. If you are a business owner with great delegating skills and a wish to gain an additional one, you may compromise by investing into learning SEO from professionals, and have them assist you on the way.