Small businesses are the heart of every community. They’re the cosy neighbourhood café where you grab your morning coffee, the charming boutique where you find one-of-a-kind treasures, and the hardworking entrepreneurs who pour their passion into every product or service they offer. But running a small business is no small feat—it comes with challenges like high competition, limited resources, and the constant need to innovate.
In times of economic uncertainty or even during regular business seasons, small businesses thrive on the support of their customers. By making conscious decisions, you can play a pivotal role in helping them grow and succeed. If you’re wondering how to contribute, here are eight simple and meaningful ways to support small businesses today.
Buy Gift Cards
One of the easiest ways to support small businesses is to purchase gift cards. Whether it’s for yourself or as a thoughtful gift for a friend, gift cards provide immediate cash flow to the business while allowing flexibility for the recipient to redeem it later.
Example: Imagine your favourite local bakery offering gift cards. Even if you’re not craving sweets now, buying a gift card ensures you can enjoy their treats later—and they get a much-needed financial boost in the meantime.
Shop Local: Online or In-Person
Whenever possible, choose to shop from local stores instead of big chains. Many small businesses now have an online presence, making it even more convenient to support them. Your purchase, no matter how small, makes a big difference.
Example: Instead of ordering from a global e-commerce giant, check out a local boutique’s online shop for unique gifts, handmade crafts, or clothing. It adds a personal touch to your purchase and helps keep your business alive.
Tip more than you Usually Do
For service-based businesses like salons, cafés, or delivery services, tipping generously is an excellent way to show your appreciation. It’s a small gesture that makes a big impact, especially for employees who rely on tips for their income.
Example: If you’re getting a haircut or ordering takeout from a local restaurant, consider tipping 20–30% instead of the standard amount. It’s a tangible way to acknowledge their hard work.
Leave Positive Reviews
Online reviews are invaluable for small businesses. A glowing review can help them attract new customers and establish credibility in a competitive market. If you’ve had a great experience, take a few minutes to share it on platforms like Google, Yelp, or social media.
Example: “Their customer service was exceptional, and the handmade candles are amazing! Highly recommend!” A review like this can bring in new customers who are hesitant to try a new business.
Engage with their Social Media
Social media is a powerful tool for small businesses, but it’s only effective if people interact with their content. Liking, sharing, commenting, or tagging friends in their posts can increase their visibility and reach.
Example: If a small business posts about a new product launch, share it on your stories or comment with a positive message. It costs you nothing but helps them immensely in gaining exposure.
Attend Events and Markets
Many small businesses participate in local events, fairs, and pop-up markets. By showing up, you not only support their sales but also build a sense of community. It’s a win-win—you get to discover amazing products, and they get the encouragement they need. If there are no local markets around you, look for websites run by artists selling handmade products such as faith based tumblers or Christmas gift bags.
Example: Visit your city’s weekend market and buy a handmade scarf or organic produce. Every purchase matters and your presence adds to the buzz of the event.
Recommend them to Friends and Family
Word of mouth is still one of the most effective ways to support small businesses. When you recommend a local business to someone, you’re helping them gain new customers while spreading good vibes about their brand.
Example: “You have to try this little café downtown; their chai latte is out of this world!” Simple recommendations like these can bring small businesses new loyal customers.
Be Patient and Understanding
Small businesses often operate with fewer resources and may face occasional delays or hiccups. Instead of getting frustrated, practice patience and empathy. A kind word can go a long way.
Example: If your order takes a little longer than expected, remember that they’re likely juggling multiple responsibilities. Your understanding encourages them to keep going.
Supporting small businesses doesn’t always require a big budget—small, intentional actions can have a ripple effect.
Purchase Subscription Services
Many small businesses offer subscription services for their products or services, providing them with a steady income stream. Subscribing is a great way to support them consistently while enjoying regular perks or deliveries.
Example: Sign up for a monthly coffee subscription from a local roastery or a seasonal farm box delivery. It’s a convenient way to support and enjoy fresh, high-quality goods.
By buying local, tipping well, leaving reviews, and spreading the word, you’re not just helping businesses survive; you’re helping them thrive. Every bit of support adds up, and together, we can build stronger, more vibrant communities that celebrate local talent and entrepreneurship. So, next time you shop, think small—and think local!
