Your website’s goal is to generate leads and traffic. Understanding how visitors land on your site is key to optimizing it, and your website traffic is the key to how successful you are at generating leads and revenue. Although it is essential to have a website that looks good and provides a user-friendly experience, it is equally important to think about how your ideal customers will find it. Understanding the details of various website traffic sources is essential to making your website a lead generation tool.
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Types of Website Traffic Sources
Organic Traffic
Organic traffic refers to traffic found on your site by someone using a search engine.
Inbound marketing strives for more organic website traffic. Today’s website’s content will determine the traffic tomorrow, next month, and perhaps even years later. Content marketing is a crucial part of any successful marketing strategy.
Organic traffic is earned and not paid for.
According to Search Engine Journal, 70% of links that search engine users click are organic. The most effective marketing channel is organic search. You must be available to capture leads from ideal customers searching for information that matches your products and services.
Search engine optimization (SEO) and content marketing are the best ways to increase organic traffic. Your links will appear higher in search engine result pages if you are higher on keywords. You can increase your impressions and convert more clicks by increasing your clicks.
ROPS content (Rework Optimize, Publish and Share) is an excellent attention-getter. Google notifies its bots every time you publish new content or update your website, which means that the website is always up-to-date. We recommend creating quality content for your website as often as possible.
Although organic search results can take time to get the best results, they are well worth the effort and investment.
Traffic from the Web
You get direct traffic directly to your website and not through any other channels. A visitor can find your website address now by entering your URL in the address bar. This means that if you enter www.lairedigital.com in your search bar and hit “Enter,” you will be able to access the LAIRE website through direct traffic.
Direct traffic can also be generated by employees who visit your website frequently. Your team should filter their IPs from your web analytics to ensure that your data isn’t muddled.
These are quick steps to exclude your IP address from Google Analytics. Don’t forget to do it with your marketing software, HubSpot.
How to Remove your IP Address from Google Analytics?
- Log in to Google Analytics
- Choose your profile
- Select the Admin menu
- Select All Filters under Account
- Click on Add Filter
- Give the filter a name (For instance: Use your IP address).
- Pre-define Filter Type
- It should be “Exclude + Traffic from IP Addresses + That Are Equal to”
- Enter your IP address
- How to exclude your IP address from HubSpot
- Click the settings icon settings link in the main navigation bar of your HubSpot account.
- Navigate to Tracking and analytics from the left sidebar menu.
- Click on the Advanced Tracking tab.
- Enter your IP addresses in the text box IP Addresses to Remove
Referrals
A referring website is another way visitors can find you. This is known as a “backlink” since the user clicks on the link and leads back to your site. This traffic is more beneficial for your SEO ranking than direct. Backlinks can give your website credibility. Search engines will consider the number of websites linking to your website to signify that your content is more credible, trustworthy, and accurate. This traffic is deemed to be positive by search engines, provided it comes from a trusted site or ranks high. Search engines will award you more credit for your content the more relevant and high-quality links you obtain.
Referrals can bring you more traffic in many ways.
- Submit your website to online directories
- Review websites will publish your website
- Guest blogs
- Contact influencers in your niche
- Ask for links from companies with which you have a relationship.
- Link unlinked mentions about your company to other sites
- Comment on blogs and forums related to your industry
- With tools like Monitor Backlinks, you can also examine your competitors’ link-building strategies.
Paid Search
Paid Search is precisely the opposite of organic traffic. PPC (Pay Per Click) campaigns are the primary source of Paid Media. It is most likely the result of paid ads via Google AdWords. However, there are other network options.
Although SEO and content marketing are great ways to increase traffic, we agree that it takes time. Ads can bring in leads that may not have found your content through Search.
Adverts can be very costly, depending on how much the keyword is in demand. There is no guarantee of success, mainly if you’re competing for high keywords in the search engines.
While there is a learning curve to be successful in paid media, it will pay off over time with great ad strategies like calls to action that lead to a high-performing landing page. In this instance, the pros may be better at handling the details and ensuring that there is a strategy behind paid media.
Email Marketing
It is essential to include links back to your website when running email marketing campaigns. These links should be used as a call to action, similar to blogs. Many website visitors have come from emails we’ve sent, including weekly emails from our RSS feed and our monthly newsletter about current events or special offers.
A crucial part of nurturing leads is driving blog subscriptions. They will click on your website to read the notification you send them via email when a new article or post is available.
Tracking tokens should be included in your emails, and this will ensure that clicks are correctly categorized under the email marketing source.
Social Media Marketing
Social media sites such as Facebook, Twitter and LinkedIn are the best social traffic sources.
Social traffic is just like organic traffic, and it’s highly scalable.
Your traffic will grow as your audience grows. You don’t have to post content every day, and there are other ways to keep your audience interested. Your audience will grow by sharing content and linking back to your website.
It is also free unless you purchase advertising products and services. The traffic source for social media is reverted to paid media traffic if you pay.
You may find one platform performs better than the others over time. LinkedIn, for example, improves B2B Marketing. This is our target market, so LinkedIn is our main focus.
Google algorithms do not consider social links in its search ranking criteria. Links from your Facebook page will not impact your off-page SEO ranking, but you will still get traffic. It still plays an essential role in driving traffic and engagement to your website, considering how much time people spend using social media.
