Before we go further into details or discuss the main topic, we should know some of the majors. Like,
- What is an animated logo?
- What are the guidelines you need to take care of?
- Why is the logo important?
After these questions, you might able to gain knowledge about making of logo and it is not only about making of logo it is about making an animated logo.
What is Animated Logo?
Again, before we talk about the animated logo, we have to be familiarized with the term LOGO! The logo is a backbone of any company and a representative icon of the brand.
Making of logo is important but keep in mind to make it attractive and eye-catching as it is the most important factor. As I have said that, the logo is a backbone of any company not because it is a fact but because the backbone holds the company and delivers the conclusion of “what company offers & what company is about.”
If you have done with the logo design, check it out if they are worthy enough, whether they are appealing, or whether they are conveying the message accurately. REMEMBER! The logo designs must be brief.
Therefore, the logo is a backbone of any company and a brand image that represents the company. That helps in gaining the reviews and maintains the traffic over the websites.
Now, let’s go back to “animated logo,” the animated logo is a logo that designed in terms of animation.
The animation is an active medium in which imageries or bits and pieces are influenced to give the impression as same as moving images. In old-style or traditional animation, the images were designed or painted by hand, to be photographed and displayed on motion picture. At present time, most animations are designed with computer-generated imagery (CGI).
Animated logos have the command to gain consideration and communicate messages by means that a static logo cannot. Make sure about the designing of animated logo before taking the next step.
Guidelines on Designing of Logo
Making of logo is one thing, turn it into animated one is another thing but the most important thing is taking care of the whole kit and caboodle like from tip to toe. There are some keys and guidelines, which needs to be look-after before any other step you have made.
WHAT MESSAGE YOU WANT TO CONVEY – Make your mind clear regarding the message of your company, for instance, what message you want to convey through your logo as it represents your brand.
KEEP IT SECRET – Hey! Keep it a little secret, give away your animated logo in pieces, do not throw the whole kit, and make the viewers curious just by reveling it slowly.
THE SHORTER THE BETTER – Make your logo as a brief of your company because it is said that “the shorter the better.”In addition, the most important thing is the explainer videos known as the shortest videos.
KEEP IT CONSISTENT – Keep it consistent, select the color carefully because it enhances the consistency also it can be the cause of destruction. Try to make your logo with the black background. (Well it is not a specific rule) but it enhances the consistency.
DON’T RUIN THE VISUALS – Done your designing of your animated logo with good visuals, make sure that bad designing do not provide the esteem to the good visuals.
Why the Logo is Important?
CONVEY THE MESSAGE – The logo is one of the most important fundamentals, all design mean to convey the messages. The logo is all about to convey the messages, as it is one of the main goals. Try to convey the message as proficiently as possible. If your company owns a message like your business provides a firm, consistent, and responsive facility.
BASED ON PROFESSIONALISM – The logo, no matter simple or animated must base on professionalism only if you want your customer to see you as a professional business. For the professional look, you need a professional image just to give away a professional look to your message and display your brand identity.
IT REPRESENTS THE BRANDS – Keep in mind that your logo speaks to people in a way that your terms, condition, and long details cannot be able to do that. It represents you and your business, brand, and it speaks on your company’s behalf, make sure that it is saying the right things.
IT IS THE FIRST IMPRESSION – It provides the impression, but! Wait, only impression, well! No, it’s not only the impression but the first impression of your company and brand even through the explainer videos. When it comes to the business— the impression counts – in actuality,it isnearly a conviction – that you are not the loneworker of a specific service that somebody is consideringof, and rest assured. Such as, theprimary impression of requirementsis to be a good one, and the initial thing they will understand will every so often be the logo. This could mean the alterationin the middle of getting a new lead or stay left out.
CONVEY LOYAL BRAND IMAGE – As we are living in a world of technology, every now and then, there are the things people are now getting engaged in; we cannot deny the fact that we are now enhancing the world choices through digital marketing. The logo is quite important when it comes to thinking about the brand image and brand loyalty is a thing that you need to chase the edge. An amazing brand will provide the benefit towards hardening this devotion, giving your consumerssomething visual to associate with and grip.
IT PROVIDES RECOGNITION – People respond faster to images than text, and the researchers said that the brain would recognize shapes and colors rapidly than to recognizing the text; sending gestures to the brain that instantaneously invoke up any connected feelings, opinions, remembrances, and sentiments. The more modest the shapes and colors, the earlier your company receives traffic. Brand recognition is supreme if you want both current and possible consumers to see a logo, color or sometimes both, and directly think of your company.
IT ESTABLISHES THE OWNERSHIP – Before making the logo or designing it, keep in mind that your logo is actually for your own company, make it versatile and great enough that attracts the consumers more and more. Nobody gives you the advice to change it or turn it into better. You, your own self is responsible for yourself, it is an authorized closure of possession, declaring that wherever anyone can see this logo (a mark of remembrance) your company is present in an official capacity. As such, a great logo should be unique, innovative, and unmistakably identifiable.