Running a candy business these days is quite challenging because more and more companies are entering this competitive business. Since day one, customers have been highly conscious of the quality of the product that they are consuming. Therefore businesses need to use effective branding strategies to lure customers from different places. No doubt, we live in the age of TV and social media, which are perfect branding tools. Still, there is indeed a special branding weapon that companies usually miss. People generally underestimate the promotional benefits of custom candy packaging because little is known about it.
Through a customised packaging box, you can increase your brand’s reach and make it stand against competitors. But what is custom packaging in itself, and why in the modern time is it essential to use custom candy boxes to increase the outreach of your brand? It is essential to consider what constitutes a custom packaging box? What is it made of, and how is it better than other options?
Core Material for Custom Candy Packaging
The quality of raw material matters the most in custom candy boxes. Unlike plastic or polythene based packaging boxes, a box made out of Kraft and cardstock material is much stronger. Such boxes have high tensile strength. They are perfect for the long term protection of the product against environmental and shipping pressures. The strength of Kraft and cardstock multiplies when you use corrugated layers, as in such cases, the stock size becomes thick.
Moreover, these materials are perfect for withstanding unfavourable environmental conditions such as intense heat, moisture, dust, and shipping pressure. This is the main reason behind the preference for custom packaging over old one because it is product protective by all means.
Why Custom Candy Boxes are better for Branding?
Branding these days is essential for the survival of every business. For a product to outshine in the market, you must not miss effective strategies for Branding. Nowadays, there are many companies producing candies because the demand from the customer end is very high.
By applying special customisation tools, you can make your candy product stand out among the competitors. For this purpose, don’t miss the following steps.
1. You can modify a candy box precisely according to your demands and needs by applying customisation tools. A custom box is reliable for achieving all such targets, whether it is the unique size, design, shape, or printing requirements.
2. Custom Printed Candy Boxes are perfect for logo branding. This is where the branding advantages of customization come into play.
Put your logo at the front. Make it clearly visible so that customers can differentiate your brand immediately.
3. Print visuals. Don’t think that a simple packaging design customers want in candy boxes. In fact, keep in mind that candy is a childish product. If you add beautiful colorful elements, designs and customization can help you earn more sales.
4. None of these benefits is available in old packaging boxes. Moreover, candies used to come in plastic wrapping, but Kraft based boxes are remarkably beneficial for long-term product promotion.
Children Love Custom Cookie Boxes
Another advantage of custom packaging is that customers love such packaging solutions. Alongside custom candy boxes, you can also surprise your child with custom cookie boxes. Just like sunflowers cannot live without the sun, in the same way, a child cannot live without cookies and candies.
Therefore, if you deal in such a business, don’t miss customising the boxes in various styles. Apply design customization. Add a see-through window in custom cookie boxes so that customers can see the cookies from outside without even opening a box. In this, customers will highly appreciate your product’s presentation and will definitely make a purchase.
Extraordinary Lamination benefits
To increase the beauty of a custom packaging box, lamination is highly important. The reason for that is simple. Lamination will enhance the shine of a packaging box, and at the same time, it can provide a unique unboxing experience to customers. The prominent lamination types are gloss and matte.
Gloss lamination is perfect for providing a box’s front with a shiny appearance. If you apply gloss lamination, your brand’s logo will enhance, and its visibility will increase. In this way, customers will recognize your brand quickly, and they don’t have to waste their time on other brands.
There is another important lamination type. It is matte lamination. Matte lamination is necessary for beautifying a box with a delicate touch. With a matte lamination, you can make a box’s surface soft and give it a velvet-like touch that customers will adore. If you don’t want any lamination, that’s fine as it is not mandatory in business but definitely a plus point from a sales perspective.
Eco-Friendly in all Means
Caring for the environment is important because we are a species that cannot live without a clean environment. In fact, there is more emphasis in the packaging industry because of the growing concerns of plastic pollution.
Therefore custom printed candy boxes are remarkably better for luring customers towards your brand as they are eco-friendly. This is because these boxes contain Kraft and cardboard as core materials. These materials are eco-friendly and leave no impact on the environment. You can recycle custom candy boxes and turn them into valuable household items. Similarly, you can also discharge them without worries as these boxes are highly compostable. Therefore, they are beneficial for the environment by all means.
How to reach us?
If you have any queries about the custom candy packaging, please contact OXO Packaging. We provide free design ideas if you are confused about which type of design will suit your business needs appropriately. There are no shipping charges across the United States.