Are you thinking about using a guest blogging strategy as part of your content marketing plan? If you have not started yet, it’s important to start now. People may make speculation about the death of guest blogging. But, you should beware of this speculation. These days, guest blogs are considered one of the best tactics for promoting your business and brand. In this article, we will try to know about different strategies that you can use to write great guest posts. By going through the tips and Blog Posting Strategy mentioned below, you will be able to use guest blogging to gain more visibility for your business.
Guide to Write great Guest Posts
In this article, we will try to uncover details and strategies to come up with the best guest posts for your brand and your business. We will also try to look at the steps you need to follow for an effective guest posting.
Details of your Goals
Like all other marketing strategies, an effective Blog Posting Strategy begins with knowledge about your goals. Before you start writing the blog, you need to be aware of where you are headed. The goals of your guest blogger should align with your business goals.
Find Sites where you can Contribute
Before writing a guest blog, you need to look for websites and platforms that accept guest blogging or posting. These days, guest post service is also provided by agencies. They have industry knowledge about the content and the platforms where blogs need to be posted.
You can get their help to find sites to contribute. Look for sites that can help you in achieving your goals with regard to guest posting.
Have a Connection with the Website Owner
Before asking the owner of the website about guest posting, it is important to form connections with them. Never be fooled by the guest post pitching template present on the web. Cold pitching never works. Thus, try to have a connection with the owner if you want to receive good results for the guest posts. You can also use networking platforms like Linkedin to connect with great guest post curators as well as website owners.
Choose Winning Topics
Once you are aware of the website and the niche for which you will be writing guest posts, the next important point that you need to consider is to choose the best topic as per your niche. You need to be aware of what’s popular in the industry. All you need to do is add value to the existing content.
Following are the tips that can help you in adding value to the Contents:
1. Respond to what’s present on the Website.
2. Provide additional information on the popular topics.
3. Write on Topics that can be popular among Audiences.
Generate great Contents
The most important point that will make your guest post distinct from others posts online is to write content that matters. Try to make your content better than the rest. Check the headline of the topic. Even if the topic is on a website, look for alternatives.
Check these points to come up with great contents:
Headline Writing Tips
Best headlines are the ones that can create curiosity in the minds of the reader. Try to include benefits for the readers while writing a good headline. You also need to add action words in the heading. Tapping into the emotion of readers will enable you to get good results for your guest posts.
Keyword Research
No matter if you are writing for a small business or an established business, everyone wants their content to rank top on search engines. Keywords are taglines that can help you in getting better rankings on the search engines. Thus, it is important to carry out some keyword research before writing great content.
Appropriate Links
A great guest post also needs to have a good link profile. Proper link building helps in SEO as well as building authority for the website. Try to include relevant internal and external links for the guest posts that you are writing. An important point that you need to consider is to follow the link-building guidelines given by the site owner.
Add Images
Not many bloggers believe this, but adding visuals and images can help in building authority for your business and brand. Try to look for high-quality free images on the web. Make sure to add images that are relevant to your blog.
Formatting your Posts
Proper formatting is extremely important to get good results for your blogs. Make sure to pay attention while using subheadings, capitalization, and using bold text. You can also ask for guidelines from the site owner with regards to the formatting of the post.
Following all these points will help you in writing a great guest post. If you are looking for a guest post service provider, get in touch with us. Hope the above Blog Posting Strategy will help you to rank your Blog better.
