What is SEO? – Search Engine Optimization Techniques

What is SEO? - Search Engine Optimization Techniques

In the world of web Search Engine Optimization (SEO) plays an important role. Many newcomers has the query What is SEO? In replay I can say Search Engine Optimization Technique is not a one time job. Search engines updates their algorithm regularly. With better Search Engine Optimization strategy your website will get more visitors from top search engines like Google, Bing or Yahoo. Search Engine Optimization may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is another SEO Technique.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. With this article we are presenting some useful tips about Search Engine Optimization Techniques.

Create a great website with unique Contents

I know you are interested to see your web link in the top 10 results of Google. Keep remember “Quality Content is the King“. To watch your link in top searched results, Create unique & original contents. Avoid Copy n Paste, use professional Content Writers to improve content quality. After you publish a new topic submit the URL to Google using Google Webmaster tool.

Use tracking tools to track visitors

Use Google Analytic to track your visitors. In this way you can know where from visitors came. How much your search engine optimization works. What is the percentage of Organic Traffic, What is the percentage of Direct Traffic etc. How many peoples are watch from which devices & browsers. What are the 404 error pages? Tracking help to improve quality.

Include a “sitemap” & “robots.txt” file to your website

A sitemap work like an index. It helps search engines to locate pages on your site easily. For stair 2 SEO use both HTML & XML sitemap. I am sharing a link here http://www.xml-sitemaps.com you can generate your sitemap here. Upload the sitemap file to the root folder of your website.

Robots.txt is the file helps to track your specific folders from root directory. The following is an example of robots.txt.

User-Agent: *

Sitemap: https://jharaphula.com/sitemap.xml

Make SEO Friendly URL

Let you have a topic “How to improve memory power?”. In this case use URL like http://<Your Domain>/how-to-improve-memory-power. Avoid http://<Your Domain>/p=67 this kind of URL structure.

Use your Keywords as anchor text when Linking Internally

Anchor text helps tells spiders what the linked-to page is about. Links that say “Click Here” do nothing for your search engine visibility. Give some proper keywords on your anchor tag. Search engines read this.

Use Social media marketing (SMM)

Share your links in Social media. Create a page for your website. It works like a central ground. By placing social media account like button in your web pages, visitors will some time redirect to the social media account. Their they can share to their friends or relatives. It helps to get more traffic.

Take advantage of local search opportunities

Submit your Site to Local search engines. Local search engines reserves local traffic. By sharing your link you will get traffic from here.

Use Google Webmaster Tools

To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours Google webmaster can help you. By integrating Google webmaster with Google Analytics you can track every details of your websites.

Create profile for your website

Search in Google top ranked profile creation websites. You will get the list. From the list go to the websites & start register yourself. After registration updated your profile link to your websites. It considered as a valid back link for your site. By sharing in Facebook, Twitter, Google Plus or Pinterest your link will get PR9 back-links.

Do Directory & Search engine submission

There are many companies working for Search engine submission & directory submission. Sing up with them and take the appropriate package. Free Directory submission take nearly 6 months to indexed. Be patient. After these are indexed this is act like a permanent back link for your Site.