Local SEO Guide has released its 2017 Local Ranking Factors study results that determine the variables correlated with ranking in Google’s local results. They, together with the University of California, Places Scout, and Irvine studied over 200 factors of about 100,000 local businesses in 150 cities to gather the results.
The basic findings of the study concluded that organic ranking factors (keywords, links, anchor texts, etc.) boost local visibility and reviews are found to be critical in effectively ranking locally.
The ranking factors of Google are being modified time after time and consistently shows an increase in focus on content, uniqueness, device friendliness and social sharing. The internet has created an environment where users will only engage with high-quality content, which fundamentally means readability and timeliness as well. Further, a study by Reboot also shows that outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.
Reviews are prime real estate in search engine results. They are as critical to your local SEO strategy as building citations and on-site optimization. Its prominence is found not to be particularly shocking as it is a way for Google to crowd source ranking factors. Click backs from reviews help boost long-tail keywords your company can rank for in local search results. The more clicks you get from review links containing similar phrases, the more search engines like Google begin to recognize the common threads between these visits to your website.
Another thing that seems to be gaining popularity and attention from Google My Business is engagement. Photos and reviews are content that users engage with and are more than likely valuable in several different ranking contexts.
Today, Search Engine Optimization is more than just about traffic as clients are increasingly looking to up their brand value and increase their conversion rates. At Getwebsitetraffic, we are focused on driving in the most qualified traffic to your website that increases your sales, subscriptions and generates opportune business leads, and ultimately helping you earn brand interaction. Visit our website at www.getwebsitetraffic.com.au.