Various factors of On-page Optimization – SEO Checklist for Website

Various factors of On-page Optimization - SEO Checklist for Website

It was tested, to grow in web On-page Optimization is the key. On-page SEO techniques helps Search Engines to locate our pages depending upon the customers queries. On-page Optimization includes many factors. Before we jump to the discussion about tested On-page SEO tips first let you know today as a webmaster you need to focus more into On-page Optimization rather then Off-page Optimization. According to Google it is better if Off-page SEO is natural. Google hates manual Off-page SEO tricks. To guide you better for On-page Optimization in this session I am sharing On-page SEO Checklist for Website.

Choose Title Wisely

In the matter of Search Engine Optimization always prefer to think as an end-user. I mean if you are going to create a content related to “Kids Health” think what the end-user will search. Which Title you need to choose for your content? What kind of keywords can possible related to your topic Kids Health? In priority basis which are the keywords you need to focus more in your content? What is the rate of Competition for that particular keyword? Like plenty of question you need to ask your-self as a SEO professional before you start with. In real-time On-page Optimization begins from the time you generate a content. It’s very true Content is the King. Unique & Quality content brings more traffic & revenue. You may noticed if your site is well structured & having good page rank the time you publish an unique content with quality information’s Google immediately index that in Top.

As I told above let me share the key results of my experiments with On-page Optimization. Assume today you did started your new website. What to do next?

Optimize Meta tags

As the first step of on-page SEO tip in your web pages add HTML Meta tags with proper keywords & description. Many search engines read meta tag information’s for index your pages. Specially for Google refer this link “Meta tags that Google understands” to know which meta tags Google supports. During meta tag optimization keep keywords not more then 5 to 6. About meta description try to add page description with in 70 to 160 characters long. To choose correct meta keywords & description for your pages if you want you can use any professional tools. Look at the below example how I created basic meta tags for my website.

<meta charset=”UTF-8″>
<meta name=”viewport” content=”width=device-width”>
<meta name=”description” content=”JHARAPHULA | Vision comes with Knowledge” />
<meta name=”keywords” content=”Health Tips, Education, Blog, Business, Yoga, Beauty Tips, SEO Tips, Career Tips, Cooking Tips, Astrology, Celebrity, Fashion, Gardening, Real Estate, Kids, Romance, Stories, Shopping” />
<meta name=”author” content=”Biswabhusan” />
<meta name=”google-site-verification” content=”utxBS1cKOxB2i4_rMpH8yMvMszmS2cT0_XsdLaw2Kd0″ />
<meta name=”robots” content=”index,follow”>
<meta content=”@jharaphula” name=”twitter:site”></meta>
<meta content=”jharaphula – Vision comes with Knowledge” name=”twitter:description”></meta>
<meta content=”jharaphula” name=”twitter:title”></meta>
<meta content=”http://www.jharaphula.com” name=”twitter:url”></meta>

If your site is with WordPress install “Add meta tag wp plugin“. It will help you to generate required meta tags (Basic meta description & keywords, Opengraph meta tag, Schema.org, Twitter Cards & Dublin Core metadata) for your site & pages. This plugin is since 2006. They have better control panel & updated meta related updates.

Page Title & URL Structure

Keep your web-page title & content heading similar. Prefer to use canonical URLs in place of short URLs. For an example if I want to create a content for “How to teach your Kids?”. It’s more SEO friendly to keep the URL structure like “<Your Domain Name>/how-to-teach-your-kids” in place of “<Your Domain Name>/p=237“. Here I mean to say use a permalink structure in your URL that includes keywords. Search engines will show the URL in their Search results. So, Always prepare URLs user friendly.

Use Data Highlighter Technique

During you write a content for your website highlight the keyword related phases in body. Main heading for the topic keep in h1, h2 or h3 tag. During sub-headings prefer to use h4, h5 or h6 tag. If some where inside your content you found some statement which can be more essential for the reader use bold letter. For the initial 80 characters of your content try to use targeted keywords. You can see in Google during a search result Google shows your page title, url & the initial 80 characters as the page description. It means the customer will look the initial words to decide whether he/she want to visit your page or not. Make the beginning attractive.

Repetition of keywords & Internal links

One of the major factor in On-page Optimization is repetition of keywords. In technical world you can say “Keyword Density”. This helps to increase organic traffic. Hey don’t think if in your content you will repeat the keywords much more then the natural it will bring you better traffic. This is wrong. Be natural, maximum 4 to 5 time try to repeat the keywords in your content. Don’t overload keyword repetition. In this point I would like to say experimentally I found by adding a related posts to my content pages it generates more organic traffics for my website.

With keywords repetition internal links helps to increase page view. During a visitor read your content internal links help him/her to find related contents from your domain. Internal links also helps for better indexing.

Create Robots.txt & Sitemap

Robots.txt is a technique introduced by Google to track which are the pages or folders webmaster want to index or block from the total files of application root folder. For an example in your website you want to block indexing for the “Admin” folder located in root directory. In this case robots.txt helps. Some time during live if you found any page is not compatible to Google webmaster policies you can block this url using robots.txt. Add robots.txt in your application root folder.

Sitemap is one more way to indicate search engines about your total site structure. Use both HTML & XML sitemap in your site for better on-page SEO. You can look an example from http://jharaphula.com/sitemap & http://jharaphula.com/sitemap.xml.

Add Comment block in your Site

Blog commenting is a popular technique to gain more visitors. In the cause many webmasters are commenting several blogs in regular basis. If you want to gain these visitors add comment section in your blog. This is one of the On-page Optimization technique. To do commenting in others blog commenters are searching the keywords with “comment” with their search string. If your page is having comment as a keyword, Search engine will show your page to those commenters. In the result you have comments & better traffic. In other word to know your visitors feedback comment section helps a great. In case of the visitor like or dislike your page or page contents he/she can share his/her views using comments.

Never try to cheat Search Engines

Today Search engines are enough smart. Their algorithms knows what you do for your website. Stay genuine in internet business. Don’t ever try to cheat Search engines. This activity can make your property black listed.

Add Google Analytics to your Web

Do you ever tested your On-page Optimization with tools? If so you must aware of the use of Google Analytics. This is a service provided by Google to analyze your website traffic & their details. Add Google Analytic to your website. From my experiments I can say this can be consider as a on-page SEO tip. Analytics not only helps as a On-page SEO trick but also using this you can know about your visitors in detail. To success in your web business it is essential to learn Analytics report. It helps in business growth.

Do Image Optimization

After Google introduced image search million of visitors are stopped to access other image search sites. Using image there is a chance you can have a visitor. Search engines are unable to read an image. In the cause there are alt & title attributes for image tag. During you integrate an image for your page provide proper keyword related alt & title attributes. This is the only way through which search engines can know about your images. This is the On-page Optimization technique of image related sites.

Make your Site Customers Friendly

Create a better navigation & menu system for your site. Let your user travel free. While designing a site provide minimum pages like About Us, Contact US & Sitemaps.

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